Associate Manager, Email & CRM Marketing

Responsibilities

• Own the email calendar end to end: planning, briefing, build, QA, send, and reporting.
• Partner weekly with men's and women's merchandising to turn the product pipeline into a story-led send plan: launches, restocks, core franchises, seasonal edits.
• Write and shape product-first briefs so copy, creative, and merchandising all serve the same point of view.
• Manage lifecycle flows and improve them on a steady cadence.
• Build and maintain segments so the right customer sees the right product at the right time.
• Work closely with CX to understand what customers are asking, loving, and confused by, and bring that back into how we communicate with customers.
• Own the channel's numbers. Revenue per send is the headline metric, backed by click rate, conversion rate, and unsubscribe rate. Every send has to earn its place in the inbox, and the numbers are how we know it did.
• Report weekly on channel performance and act on what the numbers say to keep improving relevance and results.
• Be the last line of defense on every send. Every detail meets the standard you set. If it isn't there yet, you continue to iterate until it is.

Requirements

• 1–3 years in email, CRM, lifecycle, or merchandising at an apparel brand.
• Obsessed with product and product marketing. You know what makes a garment special and you can explain fabric, fit, and details in a customer oriented way.
• Strong merchant's instincts: you think in assortment, sell-through, and what the customer will actually wear.
• Customer centric. You think about the email journey as one story, from subject line to email body to landing page, and you make sure each step relates to the next.
• A high bar for taste. You notice when an image, a line, or a layout is slightly off, and you fix it before anyone else sees it.
• A high bar for brand first principles. You know what the brand is and isn't, you can articulate why, and you say no to a send, a subject line, or a promotion that doesn't fit, even when it would perform.
• Comfortable in an ESP (Klaviyo preferred), with segmentation, A/B testing, and reading a dashboard.
• Organized and detail oriented. You’re able to maintain the email marketing calendar and schedule emails well ahead of time.

Preferred

• Knowledge of Klaviyo and ESP tools
• Strong taste level and brand alignment

Benefits

• Health/Dental/Vision: - We’ve got you covered – Buck Mason takes care of 80% of the monthly cost for employee-only plans. That 20% not covered gets deducted from your bi-weekly paycheck.
• - Dependents – Buck Mason takes care of 50% of the monthly cost and 50% comes out ofyour bi-weekly paycheck.
• - We offer a wide range of PPO and HMO options through Anthem, with Vision and Dental plansthrough Principal. Plus, we’ve got HSA and FSA options to keep things flexible.
• - 401k: We’re all about planning for the future. Buck Mason matches 100% of your first 3% contribution, and 50% of the next 2%. So you get a max match of 4% from us if you chip in 5%. Not too shabby, right?
• - We offer an $80 cell-phone reimbursement for your monthly phone plan (excluding the device)so you can make those important calls on us.
• - Every month, you can ask us for a $50 wellness reimbursement. Use it for gym memberships,fitness classes, or mental health expenses – it’s up to you.
• - Maternity Leave – 12 weeks of paid leave
• - No probationary period to be eligible, State funds first (disability, Paid Family Leave, etc.) Buck Mason covers the remainder of employee’s bi-weekly salary
• - Paternity Leave – 4 weeks of paid leave No probationary period to be eligible State funds first (disability, Paid Family Leave, etc.) Buck Mason covers the remainder of employee’s bi-weekly salary