Associate Manager, DTC & TikTok Shop

Responsibilities

• Plan and track inventory and adjust detailed forecast to meet promotions and marketing activations while monitoring effectiveness of product assortment and make recommendations for improvement (additions/deletions)
• Coordinate product listings, monitor content for store ensuring it is up-to-date and working with Studio and Digital Shelf to have the best product information and digital assets delivered on time. Ensure content is flowing to mapped areas on the store.
• Serve as a liaison with commercial and brand teams to ensure merchandising reflects and augments campaigns.
• Open PO’s and track payments to key agencies and contractors while assisting in the store budget management
• Serve as marketing manager for DTC exclusive product development and KPI’s for success ensuring there is a clear initiative roadmap to test new product ideas
• Report performance of campaigns to commercial and brand teams
• Participate in the store strategic roadmap work sessions to add new functionalities or projects
• Work closely with 3PL partner to maintain daily operations and guide purchasing

Requirements

• Bachelor’s Degree in Marketing, or related field required
• Minimum of 3 years DTC eCommerce experience through an agency or CPG company, strong forecasting experience.
• Experience working across multi-functional teams
• Demonstrated success knowing when to have an entrepreneur approach and when to fit within the corporate ways of working
• Continuous learning spirit
• Strong Excel skills with advanced knowledge in building and maintain a forecast, problem-solving skills with bias for action
• Data driven, independent and digital self-learner,
• Team Player

Preferred

• GA4, Salsify and Shopify Certifications (preferred)
• 2-3 years as a merchandiser of a Direct-to-consumer store with 500 to 5,000 sku’s, low price points but able to understand how to build a higher Average Order Value through bundling and promotions (preferred)

Benefits

• Competitive compensation
• Career growth opportunities
• Flexibility and Support for Diverse Life Stages and Choices
• Comprehensive health plans covering medical, vision, dental, life and disability benefits
• Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
• Retirement and investment programs including 401(k) and profit-sharing plans