Associate Manager, Digital Marketing and Platforms

Responsibilities

• Manage and optimize Werfen's digital platforms, including the website, HubSpot, Highspot, and Salesforce.
• Drive platform adoption, usability, and best practices across global and regional teams.
• Support continuous improvement of the digital ecosystem to enhance customer experience and operational efficiency.
• Execute and optimize integrated digital marketing campaigns that drive awareness, engagement, and lead generation.
• Lead digital promotion for trade shows, webinars, product launches, and other strategic marketing initiatives.
• Manage campaign tactics including landing pages, email marketing, social media, paid media, and marketing automation.
• Analyze digital and campaign performance data to identify trends, opportunities, and actionable insights.
• Establish and promote a test-and-learn approach to optimize engagement and conversion.
• Track key performance indicators across digital platforms and channels.
• Collaborate with Worldwide Marketing, Marketing Communications, Regional Marketing, and business stakeholders to align digital initiatives.

Requirements

• 5-7 years of experience in digital marketing, digital communications, or marketing technology.
• Experience with platforms such as Salesforce, Drupal, HubSpot, Highspot, or similar technologies.
• Travel Requirements: No more than 10% of the time.

Preferred

• Bachelor's degree in marketing, communications, digital marketing, or a related field preferred.
• Healthcare, life sciences, or medical diagnostics experience preferred.

Benefits

• This role is eligible for medical, dental, and vision insurance, 401k plan retirement benefits with an employer match, as well as paid vacation and sick leave.