Responsibilities

• The Associate Manager will be responsible for managing all performance marketing channels to drive new client growth, retention and reactivation.
• Spearhead the optimization of SEM programs, Affiliate Marketing, Video, and Paid Social.
• Execute seasonal strategies, ad builds, monitor vendor performance, report weekly on success metrics.
• Optimize all channels within the season to drive efficiencies and results.
• Leverage multi-touch attribution tool to assess the value of our spend by channel and by audience on the overall business
• Contribute to a test and learn team environment and focus on new creative strategies to engage the client both online and offline through digital marketing channels
• Forecast and estimate overall online performance on a weekly, monthly , quarterly, and yearly basis
• Understanding of ad formats, segmentation, look-a-like audiences and growing trends in paid media and programmatic display
• Partner with Manager to track budgets and weekly spend in coordination with finance
• Collaborate with CRM teams to have a deep understanding of the client and their behavior

Requirements

• BS in Marketing or related field
• 2+ years of Performance/Digital Marketing experience within Affiliate, SEM, Video and Paid Social
• Proven experience with increasing acquisition, nurturing, and conversions while managing against aggressive revenue and profitability goals.
• Strong attention to detail
• Experience partnering with key vendors and briefing projects
• Experience in digital execution of video strategies across platforms

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*
• Medical, dental, vision insurance & 401(K)*
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays*
• The target hourly range for this role is: $66,500-$70,000