Responsibilities

• Translate channel and brand strategies into customer-specific marketing programs that drive market penetration, brand visibility, and revenue growth.
• Serve as a key Commercial Marketing partner to National Account Managers, supporting customer planning, JBPs, and account-specific programming needs.
• Leverage market research, consumer behavior analysis, and sales data to develop insights and inform programming, customer pitches, and execution priorities.
• Own the development of retailer-specific programming briefs, translating brand strategy and customer needs into clear direction for agency development and production.
• Provide ongoing customer and program performance insights back to Channel & Category and Brand Teams to inform planning, optimization, and future programming.
• Collaborate with Shopper Insights, Customer Solutions and Category Development to develop compelling shopper / category-led customer programs.
• Support the Sr. Manager as Commercial Marketing subject-matter experts in SA customer planning discussions and key customer presentations.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• 3-5 years of experience across marketing and sales roles, preferably within the beverage alcohol industry or related consumer goods industries
• Strong understanding of how brand strategy translates into customer-ready programs in a complex, matrixed organization
• Proven ability to collaborate cross-functionally across Sales, Brand, Insights, Field and agency partners
• Self-starter with strong judgment, able to identify opportunities, prioritize work, and lead initiatives with minimal direction
• Comfort with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)