Associate Manager, Campus Marketing & Communications

Responsibilities

• Act as the primary liaison between the CMO’s office and the campus provost, ensuring alignment on marketing priorities, messaging, and promotional needs.
• Work with campus leadership to identify marketing opportunities, ensuring effective promotion of events, student engagement initiatives, and institutional priorities.
• Provide regular updates and reports to the CMO’s office regarding campus marketing activities, media coverage, and promotional success.
• Research, write, and publish press releases, news articles, and blog posts to highlight campus achievements, events, and faculty/student success stories.
• Ensure all campus-related PR materials align with TSTC’s brand voice and messaging guidelines.
• Collaborate with local media outlets to increase positive coverage of the campus in the community.
• Develop engaging social media content, including photos, videos, event highlights, and real-time updates.
• Partner with TSTC’s central social media team to ensure content aligns with institutional branding and strategy.
• Monitor social media engagement, respond to inquiries, and collaborate with the marketing team to enhance reach and engagement.
• Work with TSTC’s design and content teams to create promotional materials for campus events, open houses, and student engagement initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related field. Equivalent experience will be considered in lieu of a degree.
• 3+ years of experience in marketing, public relations, social media management, or digital content creation.
• Proven ability to write and publish PR articles, social media content, and marketing materials.
• Experience managing social media accounts, engagement strategies, and audience growth.
• Basic photography and videography experience, with an ability to coordinate with professional media teams.
• Experience in media training, public speaking coaching, or crisis communication strategies.
• Strong interpersonal and collaboration skills for working across departments and with external stakeholders.

Preferred

• Experience working in higher education, student engagement, or event marketing.
• Knowledge of graphic design tools (Canva, Adobe Creative Suite) for creating promotional materials.
• Familiarity with media relations, press outreach, and community engagement.
• Experience in leading or mentoring marketing professionals, with a desire to transition into a leadership role.