Own the Brand Amazon acceleration and eCommerce growth with a data-driven, test-and-learn approach across media, shelf readiness, and launch readiness.

• Own the Brand eCommerce acceleration strategy on Amazon, aligned to business and commercial objectives (growth, profitable share, conversion).
• Define quarterly performance plans, priorities, and measurable targets; translate business strategy into eCommerce actions across media-to-shelf levers.
• Lead investment tradeoff recommendations within Brand’s retail media (allocation by segment/tactic/funnel), grounded in performance data and commercial impact, optimizing toward key KPIs such as DPVT, ROAS, NTB, share, CVR, while running structed test and learn programs.
• Lead Amazon workstreams for NPD launches: develop Amazon-first launch plans for innovation, create & execute NPD launch frameworks; coordinate with innovation, brand, sales, and supply chain for launch readiness.
• Commercial & brand activation support: translate brand strategies into Amazon activation plans, partnering with sales on assortment, portfolio health, pricing, and promo guidance. Support upper funnel activations within the Amazon ecosystem with the brand team.
• Partner with retail agency to lead execution, including performance briefs, pacing, QA, and weekly optimization decisions that drive in-flight changes.
• Establish and run a weekly operating cadence (e.g., WBR) that drives decisions, clear actions, and measurable performance improvement.
• Own test-and-learn agenda for retail media (new formats, targeting, creative learnings, measurement approach) and ensure learnings are captured and applied.
• Lead coordination to close conversion blockers by aligning retail media with digital shelf readiness (PDP content gaps, search discoverability inputs, merchandising readiness, and ratings/reviews signals).
• Partner with internal teams to ensure tentpoles, launches, and recovery moments are supported by cohesive execution plans across media, content, promo, and operational readiness.

• Track and analyze performance across tactics; diagnose drivers, identify opportunities, and translate insights into prioritized actions.
• Build executive-ready performance narratives (what happened, why, what we’re doing next) to inform stakeholders and accelerate decision-making.
• Partner with Finance and relevant teams to support ROI orientation and guardrails that protect profitability while driving growth.

• Track Amazon ecosystem shifts and propose scalable pilots; drive learning agendas across media and digital shelf.
• Serve as a primary cross-functional point of contact for Brand Amazon acceleration, aligning internal stakeholders to shared priorities and timelines.

• Lead agency/vendor partnership management to ensure timely, high-quality execution and continuous improvement.

• Collaborate through relevant planning processes (e.g., S&OP touchpoints as applicable) to ensure eCommerce plans are executable and aligned to supply realities.
• Monitor retailer/platform changes, competitive activity, and digital commerce trends to identify risks/opportunities and inform strategy.
• Translate platform and shopper dynamics into actionable recommendations for Brand performance improvement.