Responsibilities

• Lifecycle Programs & Journeys
• - Build, QA, and deploy email and SMS campaigns and automated journeys: welcome series, nurture tracks, re-engagement and win-back, and cross-selling that move customers through the lifecycle
• - Help shape lifecycle strategy and continuously optimize programs based on performance data and AI-generated insights
• Marketing Automation & CRM (HubSpot)
• - Build and manage workflows, behavioral triggers, and lead scoring models in HubSpot to prioritize high-intent prospects
• - Maintain data hygiene, lifecycle-stage assignments, and lead routing, and support a clean marketing-to-sales handoff (MQL to SQL)
• - Use HubSpot AI (Breeze) and other AI tools to improve engagement and conversion across programs
• - Segmentation & Personalization
• - Execute audience segmentation and behavioral targeting across email and SMS
• - Manage list pulls, suppression, and contact strategy to keep programs accurate, efficient, and compliant

Requirements

• 3-5 years of digital marketing experience, with hands-on focus on lifecycle marketing and marketing automation
• Hands-on experience executing and optimizing lifecycle programs — onboarding, nurture, conversion, retention, and re-engagement — across email and SMS
• Working proficiency with a marketing automation/CRM platform (HubSpot preferred): building workflows, lead scoring, behavioral triggers, segmentation, and list management; exposure to HubSpot AI (Breeze) a plus
• Experience applying AI tools to marketing workflows — segmentation, personalization, predictive analytics, and attribution
• Comfort working with performance data: building and interpreting dashboards and reporting on lifecycle and funnel metrics
• Keep current on emerging AI marketing tools and help put the high-impact ones to work
• Detail-oriented, analytically minded, and organized, with an entrepreneurial spirit, eagerness to learn new systems, and comfort in a fast-paced environment

Preferred

• Exposure to HubSpot AI (Breeze) a plus
• Familiarity with paid advertising as an acquisition channel that feeds lifecycle programs (a plus)
• Practical WordPress experience (preferred), including landing page creation, updates, and basic troubleshooting

Benefits

• Base Rate: $75,000-$90,000 Per Year + Performance Bonus (Commensurate with Experience)
• Comprehensive Health, Dental, and Vision Insurance
• Retirement Plan with Company Contribution
• Paid Time Off and Holidays
• Professional Development Opportunities