Responsibilities

• Own the daily undergraduate campus visit experience, ensuring every visit reflects Siena University's commitment to personalized engagement and executional excellence.
• Lead the planning, execution, and continuous improvement of all undergraduate recruitment events, including Open Houses, Accepted Student Days, transfer events, group visits, counselor programs, and other signature enrollment experiences.
• Design experiences that strengthen Siena's brand, increase visitor engagement, and inspire prospective students to take the next step in the enrollment process.
• Create and continuously refine every touchpoint throughout the visit experience—from registration through post-visit follow-up—to maximize conversion and visitor satisfaction.
• Evaluate the campus visit experience through the perspective of prospective students and families, identifying opportunities to improve every interaction.
• Develop systems, processes, and quality standards that ensure consistent execution across all visit programs.
• Measure and analyze visit performance, including attendance, satisfaction, visit-to-application conversion, and enrollment yield, using data to drive continuous improvement.
• Pilot, test, and refine new approaches that elevate Siena's visit experience and strengthen enrollment outcomes.
• Recruit, train, coach, schedule, and develop Siena University's student ambassador team.
• Establish high standards for professionalism, storytelling, hospitality, and customer experience.

Requirements

• Bachelor's degree.
• Three or more years of progressively responsible experience in event management, customer experience, hospitality, admissions, enrollment, marketing, or another experience-focused profession.
• Demonstrated success leading complex events or customer experiences with accountability for measurable outcomes.
• Experience managing projects involving multiple stakeholders, competing priorities, and detailed operational planning.
• Experience supervising, coaching, or developing student employees or professional staff.
• Exceptional organizational and project management skills with extraordinary attention to detail.
• Demonstrated ability to consistently execute complex events and experiences at a high level.
• Strong customer experience mindset with a passion for creating memorable, meaningful interactions.
• Ability to design and improve systems, processes, and workflows that drive consistency and quality.
• Strong analytical skills with the ability to evaluate data and improve performance.

Preferred

• Master's degree in Higher Education Administration, Business, Marketing, Hospitality, Event Management, or a related field.
• Demonstrated success improving customer experience, event performance, and conversion metrics through process improvement, operational excellence, and the effective use of visitor feedback and performance data to enhance customer journeys and organizational outcomes.
• Experience using CRM platforms such as Slate or similar systems to support visitor engagement and event management.
• Spanish language proficiency.

Benefits

• Siena University offers a generous benefit package to eligible full-time employees. The highlights include:
• Retirement plan contribution equal to 10% of compensation (as defined under the plan) after meeting the plan's eligibility requirements
• Tuition reimbursement and exchange opportunities for eligible employees, spouses, and dependents
• Health, dental and vision insurance
• Eligible University employees enjoy a work schedule that includes half-day Fridays in the summer and an expansive holiday schedule, including up to two weeks off during winter break
• Other perks currently include complimentary breakfast Thursdays in the dining hall, access to University community lectures and productions, complimentary University gym and library memberships, discounted and complimentary tickets to Siena Division I sporting events, and more.