Associate Director, Vaccines Retail Customer Marketing

Responsibilities

• Primary liaison to brand team to ensure strategic alignment and development of solutions for the retail segment that support continued growth of brand in pharmacy.
• Support the field Retail Pharmacy team through the creation of relevant content for sales meetings and development of resources for field use to expand appropriate utilization of our products.
• Headquarter liaison for select customer accounts in support of Account Executive and when working directly with customer on agreed upon initiatives. Participate in key meetings with customers (in collaboration with the Account Team and HQ colleagues) to assess and identify customer needs and develop innovative actionable solutions that are aligned with organization strategies and policies.
• Lead the development of pharmacy segmentation that is aligned to brand strategy and target audience.
• Lead the development of annual promotion plan for the retail segment for point brand responsibility, working closely with brand team, customer operations, promotions, and sales team to ensure actionable customer insights are incorporated into specific segment strategies.
• Ensure timely delivery of innovative, high-quality solutions in-line with approved plans and budget by managing appropriate agencies, and creative resources to conceptualize, develop, and gain final approval of solutions.
• Enable appropriate measurement of promotional activities’ effectiveness and leverage information for ongoing optimization of promotional efforts.
• Facilitate cross-functional team interactions (e.g., Brand Teams, Field, Market Research, Digital Engagement Team, Promotions and Medical-Legal review team) required for the delivery of high impact, optimized solutions.
• Lead projects and programs through end-to-end process including all medical-legal reviews, coordination of Service Agreements, development of Statements of Work and Fair Market Value assessments, to ensure timely execution of projects and production/implementation.
• Demonstrate operational efficiency by leveraging best practices and facilitating cross-divisional learning.

Requirements

• BA/BS
• Minimum of 5 years combined experience in healthcare, pharmaceutical or vaccine industry including: sales, marketing, market research, or sales/marketing support or other relevant role.
• 10-20% travel.
• Adaptability, Agile Principles, Brand Marketing, Creativity, Customer Insights, Financial Analysis, Market Access, Market Research, Pricing Strategies, Product Management, Promotions Management, Sales Support, Stakeholder Influence, Strategic Planning, Strategic Thinking

Preferred

• Strong strategic thinking skills, innovative mindset, and results-orientation.
• Prior experience in Promotion or Brand/Marketing Management; Segment or Customer Facing Role (e.g. Solutions Consultant, Account Executive, or Customer Team Leader); Strategy Realization; Market Access; Contracting/Payer Marketing; or Global Marketing.
• Ability to work successfully with cross-functional teams and influence others effectively in a fast-paced, ambiguous environment.
• Knowledge of the healthcare environment including current trends in healthcare, managed care, and retail segment.
• Understanding of commercial and regulatory requirements within the pharmaceutical industry.
• Knowledge of Company’s internal structure, policies, operations, and approval processes.
• Demonstrated project management, problem solving and analytical skills.
• Strong business acumen and critical thinking skills.
• Demonstrated external mindset – understanding of digital/technological trends, focused on consumer/patient, and customer oriented.
• Ability to prioritize and align work with organization priorities and collaborate across team lines internally within the Company and externally with customers.

Benefits

• medical, dental, vision healthcare and other insurance benefits (for employee and family)
• retirement benefits, including 401(k)
• paid holidays
• vacation
• compassionate and sick days