Customer Marketing Lead

Responsibilities

• Conduct internal and external research to define customer needs and ensure they’re met with appropriate marketing content.
• Provide informational insights regarding customers, markets, and competitors to measure performance and support product development.
• Build and maintain relationships with internal stakeholders and ARC partners to align customer marketing initiatives with business objectives.
• Communicate regularly with customers to complete research and gain insight, including working group participation, webinar support and win/loss.
• Own development of product positioning documents, value propositions, marketing materials for sales, and more.
• Coordinate with the broader marketing and communications team, product management and sales to develop marketing programs that drive adoption, engagement, retention and expansion.
• Lead customer engagement efforts with the goal of capturing customer interest and needs, product attractiveness/feasibility and testimonials across solutions.
• This will entail meeting or interviewing key executives at ARC’s travel agency, airline, and other partners.

Requirements

• 4+ years of experience in customer marketing, product marketing or a related field.
• Bachelor’s degree preferred or equivalent experience considered
• Airline, travel agency or corporate travel experience strongly preferred, including knowledge of airline distribution and financial settlement.
• Understanding of customer needs, travel data and industry trends and the ability to use these insights to guide marketing strategy.
• Ability to develop clear positioning, value propositions and messaging that connect ARC’s products and solutions to customer needs.
• Experience developing marketing strategies that support product launches, customer engagement, adoption and retention.
• Strong research skills, including the ability to identify customer segments, develop personas and assess market opportunities.
• Ability to collaborate across teams and translate product capabilities into meaningful customer benefits.
• Strong verbal and written communication skills, with the ability to explain complex workflows, integrations and application programming interfaces in language customers can understand.
• Ability to summarize findings, present recommendations and communicate results to senior leaders and executives.

Benefits

• ARC offers WorkFlex. WorkFlex is ARC’s hybrid work program which offers eligible employees the flexibility to work from home while also requiring in office workdays throughout the year to foster collaboration and connection throughout the organization.
• We offer a highly competitive, comprehensive benefits package so you can worry less and focus on what truly matters. Please click here to review our benefits on our company website.