Associate Director, Strategy

Chicago, IL (On-site)

$107K/yr – $119K/yrSenior Level6+ years expFull time

Posted 2 days ago

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Job Summary

Own and lead the media planning program for client campaigns, guiding strategy across cross-functional teams, mentoring junior staff, and driving performance through data-driven activation.

  • Own day-to-day media planning and strategy development
  • Lead cross-team collaboration with Investment, Content, Strategy and Programmatic
  • Manage junior staff and career development

Job Description

Responsibilities

  • Build and implement effective marketing strategies leading all day-to-day aspects of media planning across multiple campaigns
  • Develop planning objectives that align with and elevate the client’s marketing and business goals
  • Act as the cross-team leader collaborating with Investment, Content, Strategy and Programmatic teams, as well as brand IAT to integrate all aspects of media ecosystem into media strategy
  • Establish and grow client relationships by demonstrating an understanding of industry and client business issues
  • Work with internal investment teams to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met
  • Demonstrate strong attention to detail and ability to follow established procedures, completes work in a detailed and accurate manner
  • Supervising, training and developing skills of Associates, Planners and Supervisors by managing workload, delegating responsibilities and checking work for accuracy
  • Provide job performance feedback to subordinates to manage career trajectory of the junior staff and make recommendations to management
  • Responsible for managing projects and resources for all aspects impacting the client’s business
  • Participates in the recruitment and selection of junior staff

Requirements

  • B.A. or B.S., preferably in Marketing, Advertising, or related field
  • 6+ years of media planning experience
  • 2+ years of experience managing junior staff
  • Agency experience highly preferred
  • Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar/Vivix, IMS, Flowchart Software, R/F and Optimization Software (NMI or similar), Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI, YouGov
  • Ability to translate data into well-articulated and actionable ideas
  • Strong written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
  • Minimal supervision, relies on experience/ judgment
  • Resource for others in resolution of complex problems/issues
  • Excellent management, motivational, organizational, interpersonal and quantitative/analytical skills

Benefits

  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Zenith

3.7 Glassdoor

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe [Euronext Paris Fr0000130577, CAC40].

Founded in 1988
Лондон, Англия, GBR
5.6K employees (1,571 in marketing)
73% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
29.4K
Traffic Source Mix
Search
40.7%
Direct
38.6%
Referral
15.2%
Social
4.2%
Paid
1%

Headcount Trend

Current headcount: ~5.6K

Marketing Team

Marketing Team Size
1,462 (26% of company)
Median Career Experience
11 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
27

Funding

Total Funding
$350K
Last Raise
$350K
Series A, 9 months ago

Funding History

  • Jun 2025
    Series A • $350K

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