Responsibilities

• Orchestrate integrated campaign and GTM strategies across Site, CRM, Social, Paid Media, and emerging platforms, aligning dotcom strategy with broader integrated campaigns
• Develop strategic and creative briefs grounded in journey insight and communication clarity
• Align brand, product, and performance objectives within cohesive campaign maps
• Ensure campaign messaging translates effectively into on-site experiences and conversion pathways
• Partner cross-functionally to ensure audience strategy pulls through into channel planning and activation
• Define and lead the web and mobile CX vision
• Map and optimize end-to-end journeys to drive conversion and lifetime value
• Identify funnel friction and growth opportunities
• Ensure seamless alignment between traffic drivers and on-site conversion
• Identify emerging CX and eCommerce innovations and best practices

Requirements

• 7+ years in strategy roles within an agency, consultancy, or in-house marketing organization
• Demonstrated success developing integrated, cross-channel GTM strategies
• Proven experience leading CX and/or dotcom strategy to drive measurable digital and eCommerce growth
• Strong analytical and problem-solving skills with the ability to translate consumer insight into actionable strategy
• Exceptional storytelling and presentation skills with confidence presenting to VP–C-level stakeholders
• Demonstrated ability to build trusted client relationships and influence senior decision-makers
• Entrepreneurial, change-agent mindset with curiosity for emerging tools, technologies, and evolving consumer behavior

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances