Associate Director, Strategy

New York City, NY (Hybrid)

$90K/yr – $110K/yrSenior Level6+ years expFull time

Posted 2 days ago

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Job Summary

Lead and own brand strategy work for high-impact, customer-focused campaigns, guiding strategy development, storytelling, and measurement from brief through execution.

  • Own the work from concept to delivery with strong project management
  • Inspire teams with data-driven, narrative presentations
  • Collaborate with research, analytics, and clients to prove impact

Job Description

Responsibilities

  • Be the champion for both the brand and the customer, leading strategy assignments and creative briefs that fuel impactful work
  • Own the work, properly managing projects to a high standard and flagging barriers that get in the way of greatness
  • Inspire teams and clients with well-designed, story-driven presentations that are rich in actionable customer, cultural, and competitive insights
  • Work alongside creatives and designers from idea inception to execution, ensuring our work consistently aligns with business objectives and client priorities
  • Flex your thinking across physical and digital to meet customers where they are
  • Ensure work is properly measured, collaborating with research, analytics, and clients to capture key data and creating digestible performance reports that prove impact
  • Keep our teams informed of relevant trends and insights on an ongoing basis, which could guide existing work or inspire new ideas

Requirements

  • Must have 6+ years of experience in brand strategy, working for brand, creative or integrated agency
  • Bachelor’s degree preferred
  • A passion for sports and soccer is a major plus
  • Experience managing projects, start to finish, with excellence
  • Mastery of brand strategy elements, like brand positioning, audience profiling, brand architecture, and messaging strategies
  • Excellent storytelling, presentation and creative writing capabilities
  • Experience working with retail brands and/or retailer trade and marketing teams a plus
  • Hands-on qualitative and quantitative research experience
Momentum Worldwide logo

Momentum Worldwide

People are no longer satisfied with simply "hearing" a brand's message. Now it's the actual experiences we have with a brand that define its relevance—emotionally, socially and when it's time to buy. That's why Momentum Worldwide helps brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for our clients and their brands.And in today’s world, where people demand corporate transparency and increased sustainability, this approach-redefining all the ways people experience a brand in action-is more important than ever. We integrate sponsorship, shopper, design, technology, social, promotions, PR, digital, entertainment and more in a total brand experience for the modern consumer. Quite simply, our job is to help brands flourish – and we do this as one global agency (within the IPG family of agencies) with 30 offices on five continents and more than 1,300 amazingly talented people—all of us working together, eager to invent, challenge the norm and set the world on fire. To make that possible, we hire people who are ravenous for ingenuity and impatient with the status quo. The biggest asset we have is our talent, and we take that seriously. And it helps that our company works with some incredible brands such as American Express, Coca-Cola, Mondelez, Microsoft, Walmart and William Grant & Sons to name a few.Join us! You could be a member of a growing team of people who love to imagine, concept, create, sculpt, sing, emote and dream in the interests of our clients and communities. We think it’s a special kind of calling. You should answer.

Founded in 1987
New York, New York, USA
1.3K employees (441 in marketing)

Traffic Signals

Monthly Visitors
25K
Traffic Source Mix
Search
28.1%
Direct
44.8%
Referral
7%
Social
18.9%
Paid
1.1%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
155 (12% of company)
Median Career Experience
13 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
7

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