Associate Director, Social Strategy

New York City, NY (On-site)

$107K/yr – $171K/yrSenior Level6+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the social strategy engine for cultural relevance, turning insights into scalable playbooks and cross-team campaigns that drive engagement and measurable impact.

  • Social playbooks: Build frameworks for always-on and campaign programs that scale across large brands.
  • Creative briefs to big ideas: Translate culture signals into compelling briefs that fuel breakthrough campaigns.
  • Client mentorship and trend spotting: Advise on high-visibility projects while mentoring juniors and staying ahead of platforms and pop culture.

Job Description

Responsibilities

  • Leading the creation of robust, actionable social playbooks and frameworks to set client teams up for success in always-on and campaign environments.
  • Translating social and cultural insights into compelling creative briefs and big ideas that push brands into cultural relevance.
  • Developing and executing integrated social and content strategies that drive engagement, brand love, and measurable results.
  • Partnering closely with creative, influencer, and analytics teams to deliver cohesive programs and breakthrough work.
  • Serving as a trusted advisor to clients, deftly managing relationships and confidently navigating high-visibility projects.
  • Keeping a firm pulse on pop culture, emerging platforms, and digital trends—identifying new opportunities for brands to lead, not follow.
  • Providing mentorship and guidance to junior team members, helping to elevate the team’s overall strategic output.

Requirements

  • 6–8 years of digital and social experience—agency, brand, or publisher-side—ideally with a mix of content, creative, and campaign leadership.
  • Demonstrated ability to build and implement social playbooks, frameworks, or best practices for large brands.
  • A strong track record for driving creative campaigns from insight to execution, especially those rooted in cultural or social trends.
  • Deep understanding of the social media landscape across legacy and emerging platforms, with a passion for staying ahead of what’s next.
  • Experience crafting creative briefs, collaborating with creative teams, and inspiring breakthrough ideation.
  • Expertise in both organic and paid social, including influencer strategy and measurement.
  • Ability to distill data and insights into actionable strategic recommendations.
  • Exceptional client management skills—adept at navigating complex organizations and building trust.
  • Excellent written and verbal communication skills, with a knack for storytelling and persuasive presentations.
  • A collaborative, solutions-oriented mindset and a passion for mentoring others.

Preferred

Benefits

  • Medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215