Responsibilities

• Guide and drive social media strategies for certain client account(s) and help to set overall objectives
• Build, maintain and grow client relationships and client business
• Oversee, author and/or constructively edit and review the writing of social media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency).
• Prepare plan presentations and oversee preparation of social media plan presentation elements
• Supervise, direct and review the development and implementation of specified social media plans
• Lead weekly social media meetings with clients and provide insight into weekly online media results
• Work closely with creative teams for trafficking assets and execute activation of content & amplification of influencer posts and content
• Develop, plan and execute social test and learns, specifically around social commerce activation
• Build and maintain relationships with social media publishers and internal agency counterparts
• Understand and adopt new social media trends and/or processes for clients

Requirements

• Bachelor’s degree in marketing or advertising highly preferred
• 3+ years of social media planning and buying experience, preferably at an advertising or media agency
• Extensive experience working with social media ad platforms (Meta, TikTok and Pinterest are priorities) with extensive knowledge in full funnel capabilities and objectives (awareness, traffic and sales)
• Strong leadership and managerial skills, guiding the junior staff
• Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction
• Strong time-management and organizational skills
• Experience managing multiple, competing priorities, duties and/or projects
• Strong communication and negotiation skills; client facing presentation, statuses and reporting proficiency is key
• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
• Experience with CPG or social commerce capabilities and ad formats across all social platforms.
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint)
• Experience analyzing social data and market research
• Proficiency in Prisma, Budget tracking, Actualization/reconciliation and client billing familiarity
• Understanding and respect for taxonomy compliancy; experience with taxonomy tools or process

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.