Responsibilities

• Manage digital content channels, student employees and special projects in support of Kent State University flagship, colleges, and divisions social media channels, to include creating editorial content calendars, planning discussions and special projects, connecting with influencers, analyzing social activities, responding to crisis, and generating required reports.
• Assist in digital marketing strategy and execution, including owned digital and social media marketing.
• Conceptualize, execute, and refine social media strategies, including creating engaging content, content calendars and ideas for university fan base growth, university fan engagement, contests and promotions for audience-specific goals and connections.
• Create editorial content calendar for Kent State social media channels and accounts.
• Use Artificial Intelligence (AI) tools to enhance digital presence in support of content needs
• Provide continuous reporting and insights of all social media activities.
• Serve as primary point of contact for presidential social media activities, including developing and executing social media strategy, conceptualizing, and producing engaging content, content planning and ideas for presidential audience growth, engagement and brand awareness.
• Provide continuous reporting and insights into all Presidential social media activities.
• Interact directly with fans and followers, managing promotions and contests, monitor and report on fan behavior and interest trends.
• Serve as secondary point of contact for social engagement for University Communications and Marketing (UCM), building relationships with contacts throughout the university and industry counterparts throughout higher education institutions.

Requirements

• Bachelors degree in marketing, public relations, or related field.
• Four years' digital marketing experience, including experience in developing social media strategies, social media based writing, editing and asset creation, and project management.
• Licenses/Certifications: None.
• Knowledge Of: Social media platforms
• Personal computer applications including Photoshop and/or Illustrator, Microsoft Office Suite, and Adobe products
• Common AI platforms (ChatGPT, Claude, etc.)
• Skill In: Written, verbal and interpersonal communication; Social media tools and techniques; Project management; Basic AI prompts and content planning
• Ability To: Train users in various formats including face-to-face and web-based sessions; Work effectively in a collaborative environment; Establish and maintain cooperative working relationships with technical staff and users