Associate Director, Social Creative

New York City, NY (On-site)

$107K/yr – $171K/yrSenior Level6+ years expFull time

Posted 5 days ago

Job Summary

Lead and mentor a content team focused on TikTok and lo-fi campaigns, collaborating with strategists and clients to align with brand trends while staying ahead of internet culture shifts.

  • Oversee creators and provide guidance
  • Guide cross-functional collaboration on brand-aligned content
  • Drive ideation for viral campaigns

Job Description

Responsibilities

  • Lead and oversee a team of content creators, providing guidance, feedback, and mentorship.
  • Collaborate with social strategists and clients to ensure content aligns with brand strategies and social trends.
  • Conceptualize and execute creative content for various social media platforms, with a focus on TikTok and lo-fi content.
  • Participate in and occasionally lead weekly culture briefings to discuss trends and opportunities for brands to engage with their audience.
  • Stay on top of internet trends, social media updates, and platform shifts.
  • Provide hands-on support in shooting, editing, and writing post-copy for content.
  • Help identify opportunities for new content ideas and campaigns that could go viral or stand out in the market.
  • Partner with capability leadership to educate and elevate our team’s work to various key departments on an ongoing basis.
  • Comfortable and confident speaking and presenting to leadership teams within the agency and Groupe.
  • Occasionally support new business pitches.

Requirements

  • 6-9 years of experience in video content creation for social media at a consumer-facing brand or agency.
  • Strong understanding of social platforms, including TikTok, Instagram, and emerging platforms.
  • Proficiency in video editing software, including in-app editing tools and Premiere.

Preferred

  • Nice to have: experience with Adobe Creative Suite, Photoshop, AfterEffects, and Illustrator.
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

  • medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Salaries

Posted range

$107K/yr – $171K/yr

Taken straight from the job posting.

See all Publicis Groupe Holdings B.V salaries

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K
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Associate Director, Social Creative

Publicis Groupe Holdings B.V · New York City, NY · On-site