Associate Director, Search Marketing

Responsibilities

• As Associate Director of Search Marketing, you’ll manage the strategy and oversee planning, optimization and reporting of Digitas client SEM campaigns. You will also help integrate SEM with other capabilities.
• - Serving as escalation point of contact for day-to-day clients
• - Shaping and articulating the department and agency’s view on customer segmentation, media strategy tactics and execution
• - Managing the strategic components of an integrated SEM campaign, with other digital and offline media.
• - Overseeing development of program strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, etc.)
• - Accountable for testing schedule, learning agenda, performance forecasts
• - Drawing insights from program results, keeping clients and internal teams looped in on strategic implications
• - Identifying and addressing client issues, as well as new opportunities within existing client business
• - Owning and clearly responding to client questions and issues related to media, serving as day-to-day contact
• - Managing assigned accounts within the media department with minimal oversight, including media planning, media negotiations and implementation, performance tracking and analysis, and various associated projects

Requirements

• A four-year degree and 7 to 9 years of digital media experience, 6+ years of SEM experience
• Deep familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DoubleClick Search expertise required)
• Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
• Keen attention to detail and an analytical approach to achieving objectives
• Solid quantitative and research skills; proven data interpretation capability, proven ability to translate data insights into a story
• Fluency with Microsoft Office (Word, PowerPoint, Excel). Experience working with Tag Management Solutions, DMP, MTA and Site Analytics tools
• Strong ability to understand client objectives and how they translate into search and media strategies
• Excellent client presence and ability to lead discussions with internal and external leadership
• Stellar communication and presentation skills – you’re poised, articulate and convincing
• Willingness to travel as needed – you’re open to new places, new faces and new ideas

Preferred

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.