Associate Director, Retail Media Search

New York City, NY (Hybrid)

$75K/yr – $180K/yrSenior Level5+ years expFull time

Posted 9 days ago

Job Summary

Own and drive retail media search strategy and activation across retailer ecosystems, leading cross-channel optimization, reporting, and team development.

Job Description

Responsibilities

  • Lead search and retail media strategy and activation across multiple retailer environments.
  • Own keyword strategy, campaign setup, bidding, budgeting, optimization, testing, and performance reporting.
  • Bring a strong understanding of specialty and department-store commerce, particularly how brands drive growth across retailer partners.
  • Translate retail considerations such as inventory, product availability, demand, profitability, promotions, and seasonality into media recommendations.
  • Build strong relationships with client stakeholders, retailer media partners, and internal teams.
  • Identify opportunities to connect retail search with the broader commerce and media ecosystem.
  • Use performance data to identify trends and translate them into clear, actionable recommendations.
  • Lead cross-channel testing and optimization strategies.
  • Manage and develop direct reports, helping strengthen both their activation expertise and strategic capabilities.
  • Stay ahead of developments across retail media platforms, ad products, technology, and measurement.

Requirements

  • 5+ years of retail media, commerce search, paid ecommerce, or biddable performance media experience, with substantial hands-on retail search experience.
  • Experience working with specialty retailers and/or department stores.
  • Hands-on experience managing retail media/search campaigns and optimizing toward business and performance objectives.
  • Experience across retail media and commerce platforms such as Amazon Ads, Criteo, Walmart Connect, Pacvue, and Skai, or comparable platforms.
  • Strong understanding of how inventory, profitability, product availability, promotions, forecasting, and demand influence commerce media decisions.
  • Ability to look beyond media metrics and connect campaign performance to retail and commercial outcomes.
  • Strong client-facing communication and presentation skills.
  • Experience managing and developing direct reports.
  • Ability to operate effectively across clients, retailer partners, platform partners, and internal teams.
  • Entrepreneurial mindset with a bias toward action, problem-solving, and continuous improvement.

Preferred

  • Strongly preferred: experience supporting beauty, cosmetics, luxury, fashion, or another category heavily connected to specialty and department-store retail.
  • Beauty retailer experience is especially relevant.

Benefits

  • Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Salaries

Posted range

$75K/yr – $180K/yr

Taken straight from the job posting.

Retail Media median pay in the United States

$105K/yr

Most pay falls between $84K and $150K. Based on 485 salaries.

See all WPP Media salaries

Traffic Signals

Monthly Visitors
159.3K
Monthly Google Ads Budget
$9.9K
Traffic Source Mix
Search
34.3%
Direct
46.3%
Referral
10.7%
Social
5.7%
Paid
2.7%

Headcount Trend

Current headcount: ~30.1K
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Associate Director, Retail Media Search

WPP Media · New York City, NY · Hybrid