Associate Director, Regional Marketing Hematology

Responsibilities

• Develop and implement regional marketing plans aligned with the Brand Strategic Plan and local market opportunities.
• Build relationships with 35–50 national and regional ESEs through live and virtual engagement, scientific discussions and congress activities.
• Generate actionable insights through expert discussions, consultancies and advisory boards, and share findings with Brand and Medical colleagues.
• Partner with field sales leaders and Brand teams to develop local campaigns and peer engagement initiatives for healthcare professionals.
• Lead advisory boards and regional projects with agency and vendor partners, taking promotional assets through Medical, Legal and Regulatory (MLR) review.
• Manage program budgets, timelines and compliance, and develop an annual operational plan aligned with brand priorities.
• Strengthen engagement with national and regional experts to support brand, disease, testing and treatment objectives.
• Use local insights to shape marketing programs for accounts and organized customers, address barriers to product use and support appropriate adoption.
• Provide a non-sales perspective that helps Brand and field leaders understand expert views and respond to regional opportunities.

Requirements

• Bachelor’s degree and at least 8 years of experience in the pharmaceutical or healthcare industry, including pharmaceutical marketing experience.
• Strong oncology business acumen, including care delivery, payers, group purchasing organizations, precision medicine and organized oncology customers.
• Advanced interpersonal and scientific communication skills to engage experts, ask challenging questions and develop brand advocacy.
• Ability to identify regional marketing opportunities and manage complex projects with agency or vendor partners.
• Demonstrated cross-functional leadership with Sales, Medical Affairs and Brand Marketing, with the ability to translate insights into strategic decisions.
• Experience with MLR review, operational planning and budget management.
• Willingness to undertake more than 50% overnight travel, including evening and weekend conferences when necessary.

Preferred

• 10+ years of pharmaceutical or healthcare experience and an MBA.
• 2+ years of oncology experience, with relevant tumor-type and customer-facing experience.
• In-line brand or healthcare professional (HCP) agency marketing experience, including work with third-party vendors or agency partners.

Benefits

• Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.