Associate Director, Programmatic

Responsibilities

• Drive performance for your clients’ campaigns by meeting their targets and telling clear, insightful stories about the results.
• Design and author the team’s overall strategy and approach to programmatic across multiple clients.
• Translate each client’s business objectives into programmatic plans, and coordinate them with social, search, and addressable TV.
• Manage KPIs, deadlines, and day-to-day spend for the campaigns you oversee, working with channel specialists on strategy, insights, and optimizations.
• Manage and develop your direct reports and take responsibility for the whole team’s growth, including training and mentoring.
• Set best practice for setup, optimization, and reporting, share knowledge across teams, and maintain quality control procedures for campaign implementation.
• Be the point of escalation for problems, resolving them in a client-centric environment and coordinating the team’s response.
• Evaluate and manage vendors and partners to broaden the team’s capabilities.
• Help guide internal research and development for automation, optimization, and machine learning.
• Build analyses, stories, and slides for client media plans and reports.

Requirements

• A degree from a well-regarded college or university; STEM preferred.
• 7+ years of hands-on experience managing the buying, strategy, and execution of data-driven performance programmatic campaigns, ideally at a digital agency, including experience leading people.
• 2+ years of management experience, including team check-ins, aligning team priorities, and training new members on programmatic and organization processes.
• Deep experience in major DSPs, ideally The Trade Desk, Amazon DSP, and Google DV360, across display, video, and CTV.
• An understanding of how programmatic teams work with social, search, strategy, and measurement teams.
• Experience across verticals and across performance and brand campaigns.
• Skills, abilities, and knowledge: Expertise designing high-performance programmatic campaigns: allocation, measurement plan, strategy, and scaling budgets.
• Comfort going in-platform to pull analyses when needed.
• An understanding of the basic stats and math behind smart media buying.
• Excellent communication and presentation skills.

Preferred

• Experience multitasking in a fast-paced environment is a plus
• Experience working directly with data scientists is a plus
• An understanding of how programmatic teams work with social, search, strategy, and measurement teams

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave