Responsibilities

• Develop and shape key strategies, pull-through prioritized tactics, and live into the overall brand vision set by Genmab organizational leadership
• Seamlessly integrate promotional strategies into the overall product brand plan
• Develop and manage detailed tactical plans and develop related content to drive brand and launch readiness goals
• Partner effectively across Brand and Digital Marketing, within Genmab and across Alliance collaboration, to implement brand campaigns, positioning, and messaging across all brand collateral, including promotion for new indications
• Effectively translate primary & secondary data into insight-driven decision making and actionable strategies and tactics to establish and sustain a competitive marketplace advantage
• Shape peer-to-peer strategies through advisory boards, steering committees and other customer engagement events across FL indications
• Work productively to lead through external agency partners, key internal stakeholders, cross-functional groups within the Genmab organization, as well as Alliance collaboration to drive performance results
• Salesforce Collaboration: Partner with sales leadership and develop clear strategic and executional direction for the sales force.
• Manage project timelines, budgets, and all key deliverables aligned to brand goals

Requirements

• A minimum of a bachelor’s degree is required; MBA preferred.
• 8+ years of professional relevant experience required, including US in-line marketing experience
• Oncology/hematology marketing experience highly preferred
• Prior joint venture/ co-promote / co-marketing alliance experience preferred
• Strategic and creative mindset. Ability to translate insights into actionable strategies.
• Proven track record of brand performance, including developing strategies and tactics with measurable impact.
• Track record of driving strong sales force engagement and execution. Digital and non-personal marketing experience and innovation.
• Excellent verbal and written communication skills for a wide range of audiences, including management teams.
• Ability to lead and motivate cross-functional team members and stakeholders. “One team” mentality.
• Experience working in the highly complex, dynamic environment of an emerging organization preferred. Self-starter with strong initiative, is proactive and solution-oriented, and can function autonomously.
• Ability to thrive in a rapidly evolving, fast-paced work environment.
• Resourceful, decisive, and proactive approach to managing multiple priorities in a fast-growing organization.
• Commitment to corporate culture of innovation, patient-centricity, inclusion, and compliance.
• Ability to travel domestically

Preferred

• MBA preferred
• Oncology/hematology marketing experience highly preferred
• Prior joint venture/ co-promote / co-marketing alliance experience preferred
• Experience working in the highly complex, dynamic environment of an emerging organization preferred
• Self-starter with strong initiative, is proactive and solution-oriented, and can function autonomously

Benefits

• 401(k) Plan: 100% match on the first 6% of contributions
• Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance
• Voluntary Plans: Critical illness, accident, and hospital indemnity insurance
• Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave
• Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support
• Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses