Associate Director, POC

Responsibilities

• Lead the development and execution of strategic POC media plans that align with client business objectives.
• Serve as a senior point of contact for clients, agency partners, and media vendors, fostering strong and productive relationships.
• Oversee campaign planning, implementation, optimization, and post-campaign analysis across a portfolio of accounts.
• Provide leadership, coaching, and performance management for Managers, Associates/Account Executives, and other team members.
• Ensure team adherence to planning processes, operational workflows, and client deliverables while maintaining high standards of quality and accountability.
• Identify opportunities to grow existing client business and support new business development efforts.
• Present strategic recommendations, marketplace insights, industry trends, and performance results to clients and senior stakeholders.
• Drive process improvements and operational efficiencies that enhance team effectiveness and client service.
• Monitor industry developments, emerging media opportunities, and evolving consumer trends to inform client strategies.
• Partner with agency leadership on strategic initiatives, cross-functional projects, and organizational growth opportunities.

Requirements

• Bachelor’s degree or equivalent professional experience.
• 7–10 years of experience in media planning, buying, account management, or related fields, preferably within POC or a media agency environment.
• Demonstrated success managing client relationships and leading large-scale media programs.
• Proven experience developing and managing high-performing teams.
• Strong strategic thinking, analytical, and problem-solving skills.
• Excellent written, verbal, and presentation skills.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.

Preferred

• Deep understanding of POC media planning, buying, measurement, and marketplace dynamics.
• Experience managing significant client budgets and driving account growth.
• Experience leading cross-functional teams and agency initiatives.
• Familiarity with industry measurement, research, and planning tools.