Part-Time Marketing Manager
Playground
USA (Remote)
$25/hr - $35/hrIn-housePart-timeIntern/new grad
1 day ago
Associate Director of Partner Marketing
Dallas, TX (Hybrid)
Salary Not AvailableSenior Level12+ years expFull time
Posted 2 months ago
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Job Summary
Own B2B marketing execution across partner acquisition, campaigns and revenue impact for ACU, collaborating with Enrollment, Partnerships, Executive Education and academic leadership to align priorities and drive pipeline.
- Growth ownership: strategy, partner programs and demand generation across digital, events and outbound channels.
- Alignment: marketing and sales/enrollment with KPI tracking, ROI and leadership reporting.
- Collaboration: cross-functional guidance on B2B messaging, content, and campaigns for executive education, partnerships and sports verticals.
Job Description
Responsibilities
- Develop and lead comprehensive B2B marketing strategies that support partner acquisition, engagement and retention.
- Create and execute integrated campaigns targeting corporate partners, industry organizations and professional audiences.
- Align marketing efforts with business development goals to drive pipeline growth and measurable revenue impact.
- Lead marketing initiatives for Corporate & Community Partnerships, ensuring strong positioning and value communication.
- Support the growth of ACU’s sports vertical through targeted B2B campaigns, partnerships and thought leadership.
- Develop marketing strategies for Executive Education and Professional Development programs to reach working professionals and organizations.
- Collaborate with internal teams to develop B2B-focused messaging, content and campaigns across digital, email, events, and paid channels.
- Create audience-specific value propositions, case studies and partner success stories.
- Ensure alignment between marketing campaigns and sales/enrollment outreach efforts.
- Partner closely with Enrollment, Partnerships, Executive Education and academic leadership to align marketing strategies with business priorities.
Requirements
- Must be professing Christian and willing to support the Christian mission and purpose of Abilene Christian University while employed by the university.
- Bachelor’s degree in Marketing, Advertising, Communications or related field.
- 12+ years of professional experience in brand marketing, creative strategy or campaign development.
- Proven experience developing and executing B2B campaigns that drive measurable business outcomes.
- Experience working with cross-functional teams including sales, partnerships and product/program leaders.
- Familiarity with CRM systems, marketing automation and digital marketing platforms.
- Ability to manage multiple initiatives and priorities in a fast-paced environment.
Preferred
- Experience leading Marketing Manager or similar team
- Experience with Executive Education and Professional Development programs
- Strong analytical mindset and ability to interpret performance data
Abilene Christian University
ACU is a diverse, innovative Christ-centered community whose mission is to educate students for Christian service and leadership throughout the world. Wildcats are best-selling authors, Pulitzer Prize winners, Hollywood producers, government leaders, missionaries, renowned researchers and more. Our graduates join a long purple line of alumni who share a special connection with each other and our students, and are eager to offer networking opportunities and career advice. For more information, visit www.acu.edu
