Associate Director, Paid Search

USA (Hybrid)

$100K/yr – $120K/yrSenior Level6+ years expFull time

Posted 6 days ago

Job Summary

Lead SEM program leadership for paid search across Google and Microsoft Ads, guiding strategy, optimization, reporting, and cross-functional collaboration with analytics, media, and client services.

  • Own day-to-day SEM program management across Google and Microsoft Ads, including strategy, bidding, and audience targeting.
  • Lead a team of Managers, drive test-and-learn initiatives, performance reporting, and cross-functional collaboration.

Job Description

Responsibilities

  • Lead a team of Managers that own day-to-day management of paid search campaigns across Google Ads & Microsoft Ads
  • Build and refine keyword strategies, ad copy, bidding approaches, and audience targeting to meet performance goals
  • Help monitor budget pacing and performance across accounts to ensure efficient spend and delivery
  • Analyze campaign data regularly to identify optimization opportunities, address underperformance, and implement tactical improvements
  • Collaborate with cross-functional teams (media, analytics, client services) to ensure seamless campaign planning and execution
  • Support the creation of test-and-learn strategies to improve performance and unlock new insights
  • Assist with client deliverables, including performance reporting, POVs on platform updates, and tactical recommendations
  • Stay current with SEM trends, platform features, and industry best practices

Requirements

  • Bachelor's Degree preferred
  • 6+ years experience in search engine marketing (SEM), including hands-on experience with Google Ads, Microsoft Ads, and associated tools (e.g., SA360, Google Ads Editor)
  • 2+ years of people management experience
  • Pharmaceutical Industry experience is Required
  • Deep understanding of SEM tactics, campaign structure, keyword research, bid strategies, audience segmentation, and testing frameworks
  • Demonstrated ability to lead teams, foster collaboration, and build scalable processes
  • Advanced proficiency with Excel, PowerPoint, and Google Suite
  • Strong analytical mindset and creative problem-solving skills
  • Desire to continually learn, improve, and grow within the media buying industry
  • Ability to self-manage under deadlines

Benefits

  • Real Chemistry reserves the right to update compensation and benefits programs at any time.
  • Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.
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Real Chemistry

3.2 Glassdoor

Real Chemistry drives the commercial success of healthcare companies by creating AI-powered, idea-driven healthcare experiences with the customer at the center. Over 2,000 experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be.

Founded in 2001
New York, New York, USA
2.5K employees (648 in marketing)
44% recommend to a friend
44% CEO approval

Salaries

Posted range

$100K/yr – $120K/yr

Taken straight from the job posting.

See all Real Chemistry salaries

Traffic Signals

Monthly Visitors
53.9K
Monthly Google Ads Budget
$1.4K
Traffic Source Mix
Search
27.3%
Direct
53.5%
Referral
5.9%
Social
12.5%
Paid
0.7%

Headcount Trend

Current headcount: ~2.5K

Recent News

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Associate Director, Paid Search

Real Chemistry · USA · Hybrid