Associate Director, Paid Search & Paid Social

New York City, NY (Hybrid)

$95K/yr – $120K/yrSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end biddable media strategy and execution for clients, turning objectives and budgets into data-driven campaigns across search, social, and retail media, with rigorous testing and measurable outcomes.

  • Growth through data-informed campaign planning, bid management, and audience targeting across Google Ads, Microsoft Ads, Facebook/Instagram, LinkedIn, TikTok, Walmart Connect, and Instacart.
  • Test-and-learn approach: implement A/B tests and conversion incrementality to optimize creatives, bids, and channel mix.
  • Client partnership and reporting: translate performance data into actionable recommendations and keep stakeholders aligned on strategy and impact.

Job Description

Own end-to-end biddable media strategy and execution for clients, turning objectives and budgets into data-driven campaigns across search, social, and retail media, with rigorous testing and measurable outcomes.

  • Growth through data-informed campaign planning, bid management, and audience targeting across Google Ads, Microsoft Ads, Facebook/Instagram, LinkedIn, TikTok, Walmart Connect, and Instacart.
  • Test-and-learn approach: implement A/B tests and conversion incrementality to optimize creatives, bids, and channel mix.
  • Client partnership and reporting: translate performance data into actionable recommendations and keep stakeholders aligned on strategy and impact.
Mile Marker logo

Mile Marker

Mile Marker was created by the merger between PlusMedia and Cage Point. The result is an end to end media agency that speaks to its clients not at the media level, but at the business level.Our belief is that media, in all forms, should be held accountable for the delivery of measurable business outcomes, not just KPI. We view brand and performance media as complementary forces, working together to drive scalable growth. This means we leverage every media channel at our disposal, including ones that may have been forgotten by today’s marketers.

New York, New York, USA
89 employees (38 in marketing)

Traffic Signals

Monthly Visitors
1K
Traffic Source Mix
Search
53.7%
Direct
46.3%

Headcount Trend

Current headcount: ~89

Marketing Team

Marketing Team Size
37 (42% of company)
Median Career Experience
4 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
6