Associate Director, Paid Search

Responsibilities

• Serve as a resource for Managers, Sr. Associates, and Associates for advice and counsel as well as career development, training and motivating the team
• Recommend targeted, innovative media vehicles consistent with client’s strategies and objectives
• Become an expert in the client’s business and builds trusted partnerships with all levels of clients
• Develop, document, and implement Paid search and social media best practices within client accounts; Stay on top of the latest digital trends, innovations, and opportunities.
• Oversee Asana for task management and team collaboration
• Key participant in strategic media planning and execution
• Accountable for oversight of team structure and all day-to-day operations within the team for Paid Search and Paid Social
• Recognize and act on opportunities to grow business
• Develop, document, and implement Paid media best practices within client accounts
• Responsible for QA of initial campaign sell build outs (ensure tracking, budgets, audiences, creatives, and timing are correct)

Requirements

• Substantial experience in account management, planning, and/or performance media experience
• Liaison between search and cross functional teams to help contribute towards a multi-channel approach/strategy
• Accountability for team development; this includes utilizing organizational tools such as L&D, creating internal
• Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually
• Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.
• Extensive experience writing and presenting relevant information
• Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.
• Demonstrated ability to grow junior talent and help develop team skills / careers
• Knowledge of all search and social platforms a must. This includes understanding of buying & reporting within platforms at this level for QA and training for teams
• Ability to multitask and handle other duties as assigned

Preferred

• Agency experience preferred
• Substantial managerial experience preferred