Responsibilities

• Manage paid search campaigns end-to-end for B2B SaaS clients — primarily Google Ads, with Bing where relevant — from keyword strategy and bid management through offline conversion tracking and value-based bidding
• Run paid social campaigns across the right channels for each client — LinkedIn is the anchor for B2B, but you're comfortable evaluating Meta, Reddit, and other platforms based on audience fit and client goals
• Own client relationships: run discovery calls, present strategy and performance, handle escalations
• Connect paid media performance to what actually matters — pipeline and revenue, not just clicks and impressions
• Integrate CRM data (HubSpot, Salesforce) with ad platforms so campaigns optimize toward real business outcomes
• Build reporting that marketing leaders want to read — insight-driven, tied to business goals, not vanity-metric PDFs
• Create SOPs, playbooks, and templates that systematize the paid media practice for scale
• Manage ad spend responsibly across accounts ranging from small budgets to $30k+/month
• Actively evaluate and adopt AI-powered tools for campaign management, creative generation, audience targeting, and reporting

Requirements

• 3+ years managing paid search for B2B SaaS companies — Google Ads is the primary platform, and you understand long sales cycles, multi-touch attribution, and pipeline-based optimization
• Offline conversion tracking — you've connected CRM data to Google Ads to optimize toward pipeline and revenue
• Client-facing — you've presented strategy and performance to Director/VP/CMO-level stakeholders and can hold the room
• Independent — you can manage accounts end-to-end without daily oversight, prioritize your own work, and proactively flag issues
• Analytical — you build dashboards and reports that connect ad spend to business outcomes
• Strong communicator — clear, concise, and proactive in both written and verbal communication
• AI-forward — you're already using AI tools in your paid media workflow and regularly testing new ones. You can name specific tools you've adopted or rejected and explain why.
• Location: Remote (US, Canada or Europe); Time Zone overlap with EST/EDT (minimum 3 hours)

Preferred

• Paid social experience beyond LinkedIn (Meta, Reddit, TikTok)
• Agency experience (managing multiple clients, navigating stakeholder dynamics)
• Experience with value-based bidding strategies
• Has built SOPs or playbooks for paid media processes
• Has mentored junior team members

Benefits

• 5 weeks (25 days) paid vacation annually - we mean it when we say we value work-life balance
• 11 paid national holidays (based on your location)
• Your birthday off as a paid day to celebrate you
• Flexible schedule to manage your life across time zones
• $500 monthly healthy living stipend ($6,000/year) - We believe in flexibility. Use this toward whatever supports your wellbeing: health insurance premiums, gym memberships, therapy, fitness equipment, healthy meals, or other health-related expenses. You choose what matters most to you.
• As a fully remote global company, we don't provide traditional employer-sponsored health insurance. This stipend gives you the autonomy to structure your benefits in the way that works best for your situation.
• Learning & development budget for courses, certifications, conferences
• Robust training program working directly with leadership to learn and grow your skills
• Exposure to diverse project types across transformation and optimization work
• Fully remote work environment with remote-first culture