Responsibilities

• Lead the development of holistic organic social strategies across platforms including Meta (Facebook & Instagram), TikTok, Pinterest, and Reddit
• Manage the day-to-day and client facing comms and strategy for 2-3 organic social client accounts.
• Identify opportunities to scale audience growth, engagement, and brand affinity across client accounts
• Translate platform trends, algorithm changes, and cultural insights into actionable strategies
• Establish organic social as a core growth lever within integrated marketing plans
• Manage and mentor one Social Strategist , with potential to scale the team over time
• Foster a culture of innovation, accountability, and performance-driven thinking
• Provide clear direction, feedback, and development plans for team members
• Build, refine, and standardize organic social processes , including:
• Client onboarding frameworks

• Content planning and publishing workflows
• Creative review and approval systems
• Content calendar management and governance
• Ensure seamless execution across multiple clients and platforms
• Partner closely with Paid Social, Digital Creative Strategy teams to:

• Translate organic insights into paid media opportunities
• Identify high-performing content for paid amplification
• Align messaging across full-funnel campaigns
• Act as a key voice in integrated marketing strategy discussions
• Define KPIs and success metrics for organic social performance? (present findings and strategic recommendations to internal stakeholders and clients)

Requirements

• 5–7 years of experience in organic social media strategy, preferably within an agency or high-growth brand environment
• Proven track record of building and scaling organic social accounts across multiple platforms
• Deep expertise in platforms including:

• Meta (Facebook & Instagram)
• TikTok
• Pinterest
• Reddit
• Strong understanding of platform algorithms, trends, and content best practices
• Experience with social media management and listening tools such as:

• Hootsuite
• Sprinklr
• Sprout Social or similar platforms

Preferred

• Experience with content creation, design, or video editing
• Familiarity with UGC strategy and creator-led content ecosystems
• Understanding of SEO integration within social content (e.g., keyword-driven captions)
• Experience working in a performance marketing or paid social-driven environment

Benefits

• Opportunity to build and own a growing organic social function within a performance-driven agency
• Work with a diverse portfolio of innovative and high-growth brands
• Collaborate with a best-in-class team across creative, paid media, and strategy
• Play a key role in shaping the future of integrated organic + paid social strategy