VP, Enterprise Marketing
Coursera
Mountain View, CA (Remote)
$300K/yr - $350K/yrIn-houseFull-timeSenior level
3 hrs ago
Associate Director, Omnichannel Orchestration Lead
Princeton, NJ
$169K/yr – $253K/yrSenior Level10+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own and continuously optimize omnichannel customer journeys by turning business and brand requirements into scalable designs, coordinating cross‑functional delivery, and leveraging analytics to drive personalized experiences across channels.
- Own omnichannel journey design and activation across channels.
- Collaborate with Brands, CRM, IT, Creative, Content, and Analytics to define segmentation, triggers, and personalization rules.
- Lead governance, platform optimization, and data‑driven testing to improve outcomes.
Job Description
- End‑to‑End Omnichannel Delivery: Oversee the end‑to‑end delivery of consistent, customer‑centric omnichannel experiences across all channels for HCP and DTC customers.
- Translate business and brand requirements into functional journey designs, execution plans, and activities. Own and drive the delivery of these journeys with cross‑functional teams and external partners.
- Cross‑Functional & Brand Partnership: Partner with Brands, Business Partners, CRM, IT, Creative, Content, Decision Engine & Analytics teams, and cross‑functional teams to prioritize Omnichannel tactics, develop implementation plans, and manage delivery timelines.
- Manage project budgets aligned to brand and business strategies.
- Work hand‑in‑hand with Omnichannel partners to create meaningful and measurable customer-centric journeys.
- Journey Design, Personalization & Optimization: Partner with Business Partners and Brand teams to define customer segmentation, targeting criteria, triggers, personalization logic, and activation strategies across channels.
- Apply insights from Analytics on recommended channels, timing, sequencing, and frequency to develop optimized and personalized customer journeys.
- Track and evaluate KPIs for campaigns and journeys in partnership with the Brand Analytics teams.
- Provide regular performance updates and effectiveness readouts in partnership with the Channel Analytics Teams, identifying opportunities and proposing enhancements to orchestration methods and delivered tactics.
- Lead test‑and‑learn approaches to continuously optimize experiences and outcomes.
- Platform, Automation & Capability Ownership: Maintain a strong working knowledge of journey orchestration and marketing automation platforms and tools (e.g., Salesforce Marketing Cloud, D360), including capabilities and limitations.
- Build, deploy, and manage journeys using orchestration platforms; operationalize segments using standardized templates and audience definitions.
- Demonstrate data fluency by understanding and managing data relationships to ensure accurate targeting, personalization, and reachability.
- Collaborate with Platform leads to influence enhancements that improve orchestration efficiency, scalability, and governance.
- Leverage or develop SQL skills to support advanced segmentation, troubleshooting, and validation.
- Operational Excellence, Governance & Risk Management: Own campaign architecture documentation, including journey flows, orchestration logic, and detailed campaign briefs utilizing Azure DevOps and Loop.
- Build and maintain standardized templates by campaign type (e.g., Home Office email series, Veeva Suggestions, third‑party media activation, direct mail fulfillment, event programs).
- Ensure all delivered tactics are compliant, measurable, and aligned with documented SLAs and governance frameworks.
- Identify, manage, and escalate execution risks and dependencies impacting delivery or stakeholders.
- Thought Leadership & Industry Innovation: Collate and disseminate omnichannel orchestration & marketing automation best practices across brands and evaluate emerging capabilities, tools, and industry trends in journey orchestration, marketing automation, and analytics to continuously improve the customer experience.
- Requirements
- Bachelor's degree in Information Technology or equivalent
- 10+ years of proven experience in Omnichannel orchestration, marketing automation, or marketing operations
- Nice_to_have
- Strong experience designing and executing customer journeys across multiple channels
- Hands‑on experience with Salesforce Marketing Cloud and/or D360 preferred
- Demonstrated ability to translate strategy into scalable, operational execution
- Strong cross‑functional leadership, vendor management, and stakeholder communication skills
- Experience working in regulated or privacy‑sensitive environments preferred
- Exposure to AI tools for marketing and customer experience, including data analysis, segmentation, audience mining, and prompt engineering
- Benefits
- Company benefits: Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits. Come discover more about Otsuka and our benefit offerings.
Otsuka
Otsuka is a Japanese brand crushers that has been in crusher industry for more than 118 years. Our business consists of four catefories, namely as:•Manufacturing of Crusher, Grinding, Mills•Engineering and Plant Constrcution•Manufacturing of Parts•Product ServiceOur company focus not only for selling quality product but also giving advice for increasing customer benefits by giving highest value to its Stakeholder (Customer, shareholder, and employees). Now, our company has a cooperation with Tjokro Group in supporting the manufacturing of crushers and product service. We take pride in our strong team culture – one of mutual trust, learning, sharing, care, willingness, cooperation, and concern. This includes providing a conductive, family-friendly work environment that enhances our staffs’ professional and personal growth. We are seeking for highly motivated, dynamic, independent individuals and disciplined people who are willing to come forward and work not only independently, but also as a team. We want you to be a part of our great team!
Founded in 1901
Gambir, Jakarta, IDN
18 employees (1 in marketing)
