Own brand strategy and cross functional execution for beauty, turning multi year plans into a living Brand Marketing Plan and driving demand through a 4+ person team across content, influencer, PR, and experiential channels.

• Responsibilities: Translate the multi-year brand growth plans into a comprehensive Brand Marketing Plan to deliver the brand-specific annual plan targets. Act as the guardian of these plans and lead a team of specialists to execute them.
• Responsibilities: Lead and inspire a team of 4+ specialists across areas of expertise such as content creation, influencer marketing, PR, and experiential marketing to create and capture demand for the brand, fostering a culture of collaboration, innovation, and excellence in execution.
• Responsibilities: Working with the brand director, define the brand communications strategy, brief and lead the creative development of tentpole campaigns.
• Responsibilities: Build and manage a focused agency ecosystem to create and curate sufficient quantity, quality, and diversity of content. Manage content lead who oversees the development and execution of Nexxus US’s content strategy across all touchpoints, keeping in mind cultural nuances and social trends.
• Responsibilities: Lead brand culture squads, including brand marketing specialists but also Consumer Market Insights, media, performance, and shopper marketing to read data signals and optimize brand plans in real time, at the speed of social media.
• Responsibilities: Act as the brand's expert on the US competitive landscape, possessing an intimate understanding of the local market culture, communities, and social media strategies, with a particular focus on beauty trends.
• Responsibilities: Partner closely with brand product innovation team to ensure sufficient quantity and quality of innovations to fuel demand creation, and to land the innovations with excellence and investment sufficiency.

• Requirements: Content Creation Leadership: Proven experience in leading creative content teams or projects, ideally in beauty or a related industry (fashion, lifestyle).
• Requirements: Equity: Experience creating brand equity, with an understanding of how to translate brand equity to performance marketing.
• Requirements: Beauty Product Knowledge: Strong understanding of beauty products, trends, ingredients, and industry terminology.
• Requirements: Proven Strategic & Creative Skills: A portfolio demonstrating strong equity and content strategy development, execution, and a track record of creating engaging, on-brand content.
• Requirements: Tech-Forward Approach: Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools.
• Requirements: Agency Management: Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency.
• Requirements: Data-Driven Mindset: Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimize content strategy.
• Requirements: Core Content Creation & Leadership: Content Strategy: Ability to develop and execute data-driven content plans aligned with brand goals, target audience, and different platforms.
• Requirements: Core Content Creation & Leadership: Performance Analysis: Tracking content performance metrics, deriving insights, and adapting strategies to optimize engagement and achieve objectives.
• Requirements: Core Content Creation & Leadership: Exceptional Writing & Editing: Mastery of grammar, tone, and crafting compelling beauty-focused copy across various formats (social posts, articles, video scripts, etc.).
• Requirements: Core Content Creation & Leadership: Storytelling: Strong understanding of written and visual elements (photography, video, graphics) and how they contribute to brand storytelling in beauty.
• Requirements: Core Content Creation & Leadership: Team & Project Management: Experience leading, motivating, and providing clear direction to internal teams and external agencies, ensuring deadlines and quality.
• Requirements: Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.

• Nice-to-have: Gen AI Application (preferred)

• Benefits: Unilever benefits plan eligibility: health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits.
• Benefits: Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.