Responsibilities

• Partner with brand marketing teams to translate business and customer engagement strategies into actionable omnichannel campaigns that drive measurable outcomes
• Lead the end-to-end execution of customer engagement programs, ensuring the right customers are reached with the right messages at the right time
• Enable more effective customer segmentation, targeting, and personalization, using insights to improve relevance and impact of campaigns
• Collaborate across marketing, digital, analytics, and field teams to deliver seamless, coordinated customer experiences across channels
• Identify opportunities to improve campaign performance, customer engagement, and ROI, providing actionable recommendations to brand teams
• Support the evolution of omnichannel capabilities by incorporating data-driven insights and advanced decision-making approaches, including AI-enabled recommendations
• Ensure all customer engagement activities align with regulatory, compliance, and data privacy standards
• Strengthen ways of working by driving process improvements, operational efficiencies, and scalable best practices
• Partner with external agencies and strategic vendors to ensure high-quality execution and continuous innovation
• Support onboarding and development of team members, contributing to a culture of learning, collaboration, and continuous improvement

Requirements

• Bachelor's degree required; preferably in business, marketing, or technology.
• 5+ years combining Salesforce Marketing Cloud (SFMC) expertise with leadership experience (managing teams, cross-functional initiatives, or external partners).
• Experience within pharmaceutical, biotech, life sciences, healthcare, or similarly regulated industries strongly preferred.
• Experience managing external vendors is preferred.
• Strong project management and change management skills in a multi-priority environment.

Preferred

• Salesforce Marketing Cloud
• Salesforce Data Cloud (Data 360)
• Salesforce Health Cloud
• E-commerce platforms
• Twilio Segment

Benefits

• wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.