Associate Director, Media Planning

Responsibilities

• Media Strategy & Execution
• Independently run mid-spend clients and advertising campaigns from inception to completion.
• Regularly present sophisticated media strategies, performance insights, and campaign reporting directly to clients.
• Develop comprehensive, data-backed media plans that align closely with client and campaign objectives, collaborating with Client/Account Leads to ensure deliverables map back to high-level strategic approaches.
• Lead end-to-end campaign implementation and management, overseeing how campaigns are executed, optimized, and analyzed across various digital and traditional platforms, including partner negotiation and contracting.
• Proactively identify, improve upon, and develop new processes to streamline cross-team communication and ensure flawless execution of media plans.
• Collaboration & Workflow Management
• Foster strong, collaborative working relationships across all client and internal specialty teams (Buying, Marketing Analytics, Insights) to facilitate seamless execution.
• Identify distinct areas for team-wide workflow and operational process improvements, partnering with Planning Directors to implement scalable solutions.
• Team Management & Mentorship

Requirements

• 6–9 years of relevant work experience in digital media strategy, planning, and direct-IO buying (agency experience preferred).
• Proven track record of independently running campaigns for corporate reputation, public affairs, and/or political clients.
• Advanced analytical thinking capabilities, with strong hands-on experience utilizing media consumption tools (e.g. GWI, Comscore) and business intelligence/dashboard software (e.g. Datorama, Google Analytics, or Tableau).
• Demonstrated ability to quickly learn and navigate new digital systems, emerging media tech, and specialized proprietary tools with minimal downtime.
• Expert-level proficiency in Microsoft Excel and Google Sheets for budget tracking, performance analysis, and data manipulation.
• Exceptional organizational skills, rigorous attention to detail, and a demonstrated ability to manage multiple high-stakes projects simultaneously.
• A readiness to work independently, think big, solve complex problems creatively, and scale leadership capabilities rapidly within a fast-paced environment.

Preferred

• Enthusiasm for Democratic/progressive politics and excitement to work alongside our non-profit, advocacy, and corporate social impact clients in addition to larger, corporate reputation accounts.

Benefits

• BPI offers a wide range of benefits to U.S.-based employees, including 100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents. BPI’s benefits prioritize employee wellness and progressive support to our diverse workforce.