Associate Director, Media Investment

Boston, MA (On-site)

$97K/yr – $149K/yrSenior Level7+ years expFull time

Posted 7 days ago

Job Summary

Owns end-to-end media partnerships and multi-channel buying strategy, leading client investments and cross-channel planning while guiding a team of channel specialists.

  • Lead tactical plan development and cross-channel recommendations that align with the media strategy
  • Mentor channel specialists and manage client relationships with internal teams and leadership
  • Coordinate performance reporting across channels with Data & Analytics collaboration

Job Description

Responsibilities

  • Partner with the marketplace, build relationships, and co-lead channel negotiations as needed
  • Establish and maintain strong partnerships with relevant media partners in the media ecosystem (i.e. Google, Meta, TikTok, etc.)
  • Oversee the work of multiple channel specialists, managing workflow, QA process, providing strategic guidance and oversight and ensuring operational excellence across all stages of tactical planning and buying
  • Directly manage Media Associates in their career development as it relates to both day-to-day responsibilities and soft skills
  • Serve as a central point of contact for clients and internal teams for the client investment portfolio, with oversight from account leadership
  • Speak fluently to multiple media channels, calling on deep expertise from activating one or more channels.
  • Bring innovative solutions and out of the box thinking to partners and clients.
  • Develop thought leadership on media marketplace evolution, ensuring delivery of strong point of view and industry knowledge
  • Manage and maintain relationships with internal practice leads and full investment team
  • Aid in delivering bespoke agency solutions and offerings to evolve client relationship

Requirements

  • 7+ years of media planning and buying experience, with a strong foundation in media channel investment and activation
  • Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
  • Analytical background – comfort with data and numbers
  • 5+ years of people managing experience
  • Deep industry relationships with ad tech firms, brand teams, and publisher/platform partners
  • Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients
  • Strong communication and writing skills—you’re poised, precise, and above all, kind when engaging with others
  • Able to package, merchandise, and sell in concepts and new opportunities
  • Strategic thinking and ability to see the bigger picture
  • Self-starter with ability to work independently and in a collaborative team setting

Preferred

  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980
Boston, Massachusetts, US
2.8K employees (892 in marketing)
74% recommend to a friend
82% CEO approval

Salaries

Posted range

$97K/yr – $149K/yr

Taken straight from the job posting.

Media Buying median pay in the United States

$80K/yr

Most pay falls between $66K and $100K. Based on 139 salaries.

See all Digitas North America salaries

Marketing Team

Marketing Team Size
673 (23% of company)
Median Career Experience
11 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
35

Traffic Signals

Monthly Visitors
67.2K
Traffic Source Mix
Search
42.7%
Direct
42.7%
Referral
6.8%
Social
6.2%
Paid
1.1%

Headcount Trend

Current headcount: ~2.9K
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Associate Director, Media Investment

Digitas North America · Boston, MA · On-site