Media Buyer/Planner

Responsibilities

• Build, launch and optimize multi-channel campaigns across search, display, pre-roll, social and traditional media, working directly in platforms or through vendors
• Develop and adjust media plans for small to mid-sized budgets, in partnership with senior media staff
• Handle buying, trafficking, campaign setup, QA and billing, with accurate tracking and documentation
• Prepare performance reports with clear insights and optimization recommendations
• Coordinate with vendors on placements and pricing to maximize client value
• Support account teams with media recommendations and research as needed

Requirements

• 2–4 years of hands-on media buying and planning experience, ideally agency-side
• Experience with Google Ads, Microsoft (Bing) Ads, Google Marketing Platform (DV360, SA360, Campaign Manager) and ad-serving tools
• Experience across paid search, paid social, programmatic and online video
• Intermediate to advanced Excel skills
• Strong organization and attention to detail, with the ability to juggle multiple campaigns and shifting priorities
• Clear written and verbal communication
• Comfortable getting up to speed quickly on new accounts, tools and processes

Preferred

• Experience with higher education, secondary education or nonprofit clients
• Regional/local media planning and buying knowledge, particularly in Upstate New York