Resident - Media Buying & Planning

Responsibilities

• Execute within various digital platforms like Google, Meta (Facebook/IG), TikTok, Trade Desk, and Amazon. Manage the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
• Ensure campaigns are pacing effectively and efficiently by regularly monitoring performance and making changes when necessary.
• Execute client-facing deliverables: pacing reports, campaign build, ad-hoc analysis, in-platform optimizations, etc
• Manage media investment across platforms daily, weekly, and on a quarterly basis, ensuring optimal budget allocation.
• Collaborate with supervisors To develop platform strategies, audience targeting, and campaign execution.
• Pick up client communication responsibilities by presenting performance insights and recommendations.

Requirements

• Advanced skills in Excel or Google Sheets, including pivot tables, V-Look Ups, etc
• Media buying experience (preferred, not required): Familiarity with platforms such as:
• Social: Meta, Snapchat, TikTok, Pinterest, LinkedIn
• Google: Youtube, Search, Display
• Amazon: AMS, Amazon DSP
• Programmatic Display/Video: The Trade Desk, DV360
• Connected TV/OTT: Roku, Hulu
• Exposure to Google Analytics, MOAT, IAS, and Nielsen is nice to have.
• Strong problem-solving mindset and data-driven approach
• Highly organized with the ability to manage multiple projects in a fast-paced environment

Benefits

• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits