Specialist, Audience Development & Media Buying – Columbia

Responsibilities

• Fan-Building Data Initiatives. Ideate and integrate fan data initiatives into digital marketing plans with an eye towards long-term fan journeys.
• Paid Digital Advertising . Support the paid digital media strategy, including planning, execution, and reporting, for your designated roster of Columbia frontline artists.
• Content Ideation. Help brainstorm content ideas for bespoke advertising objectives, incorporating real-time trends into creative campaigns.
• Reporting and Storytelling. Synthesize campaign insights for senior management and artist teams; derive narrative from numbers; own reporting templates and innovate tracking documentation
• Resource building. Learn existing tools to streamline digital media processes and explore new platforms to further innovate workflow.
• Billing reconciliation. Coordinate billing reconciliation and invoice fulfillment for digital advertising partners.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred.
• At least one year of relevant Paid Media experience preferred.
• Hands-on experience with paid media platforms (Meta Ads Manager, Google Ads, TikTok Ads Manager)
• Proficient in Excel; extremely detail-oriented and organized.
• Excellent written and verbal communication skills.
• Creative and collaborative mindset.
• Desire to work in a fast-paced environment.
• Adaptive to change and able to prioritize deadlines.
• Social media & internet culture obsessed.

Benefits

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess