Media Buyer

Responsibilities

• The Media Buyer generates qualified leads that convert into booked calls, at a cost the business can sustain and scale.
• A campaign goes live. A Media Buyer manages it.
• The job is done when leads are arriving at or below cost target, landing pages are converting at benchmark, and the path from click to booked call is working.
• The outcome of this function is a qualified pipeline. Not impressions. Not clicks. Not leads. A lead that shows up and books a call.
• The primary outcome of the Media Buyer role is cost-efficient, qualified lead flow: leads that convert into booked calls at or below the benchmarks defined in this document.
• You own your accounts: Every offer, campaign, or project assigned to you is your responsibility from launch through performance. Budget utilization, creative testing, bid strategy, and landing page alignment are yours to manage.
• You know your numbers: At any point in the week, you know your CPL, landing page conversion rate, and cost per booked call across your active accounts.
• You flag funnel problems early: If a campaign is bleeding spend with no qualified return, if a landing page is converting below 5%, if lead quality from a particular funnel is producing high DQ rates upstream in PC, you surface it.
• You test with discipline: New creatives, new angles, new audiences, and new offers follow a structured test protocol.
• You work the LPO process: The Landing Page Optimization review is not optional. A landing page converting below the benchmark is your problem, even if you did not write the copy.