Creative Strategist & Media Buyer

Responsibilities

• owns how well our ads sell: the angles, the campaign structure, the imagery and the message, tested in a structured way until cost per purchase and ROAS are where they need to be.
• Testing enough ads, and the right ones, is your job.
• You reuse, edit, mix and reformat what we have yourself, and you always know what you're testing, why, and what you expect to learn.
• You'll start with a big library of our photos and videos.
• You'll come up with the angles, hooks and messages worth testing, and write a simple test plan every week.
• You'll build the versions yourself with small edits to what we already have: a new crop, new text, the same photo as a carousel, a single image or a short video, a clip from a video mixed into a carousel.
• When an idea needs more than a small edit, you'll brief and coordinate our graphic designer, our video editors and our teammate who works with creators and runs our photo shoots.
• You'll run our Meta ads and keep Google Search and Shopping in good shape, and read every test against real orders.

Requirements

• You have 2 to 5 years running paid social for a direct-to-consumer brand or an agency.
• You've run Meta budgets yourself for a physical product, and you can explain what your tests did to cost per purchase and ROAS.
• You're comfortable making quick versions yourself in tools like Canva or CapCut. You don't need to be a pro editor.
• You write clear, natural US English, with taste for a premium brand: no hype, no fake urgency.
• You live in Austin, or will by your start date, and you can work in the US without sponsorship.
• A bachelor's degree in marketing, communications, design, business or a related field is required.