Responsibilities

• Live and breathe paid media
• Be the main media point of contact for clients: clearly and simply articulate strategy and establish trust
• Present recommendations to clients and internal teams with the ability to change the narrative to connect to each audience and enable decision making (an internal account person vs. day-to-day client vs. client CMO)
• Collaborate in managing client objectives, target audiences, and desired outcomes, and clearly communicate these to the cross-functional team
• Inform and utilize comms strategy inputs (competitive, consumer, category, etc.) to define role of platforms
• Be an ambassador to and work seamlessly with other disciplines – specifically account, strategy, and creative
• Lead your team in developing media plans across all channels, aligning with business and comms objectives, determining platform priorities, creative strategy, and measurement framework
• Inspire quarterly testing roadmaps, be responsible for thought leadership, and evaluate alphas/betas/new partners
• Leverage deep knowledge of tech and industry capabilities to help evaluate and evolve data/tech partners and lead clients through a changing digital landscape
• Connect strategy to other non-paid channels (CRM, email, organic social, etc.) to encourage more insightful and intentional campaign planning and execution

Requirements

• 6-8 years of digital media experience
• 4 years of campaign management experience in Paid Social, Paid Search, and/or Programmatic
• 2+ years of management experience
• CPG and/or Healthcare experience preferred
• Well-versed in tools including but not limited to partner UI’s (Google, DoubleClick, Adobe, Adelphic, TTD, Facebook/Instagram, YouTube, Twitter, Pinterest, LinkedIn)
• Working knowledge of research tools like ComScore, Helixa, Nielsen, MRI/Simmons, etc.
• Knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables
• Basic understanding of site tagging and analytics platforms such as Google Analytics, Adobe Analytics
• Expert in analyzing campaign data to consult on optimizations and adjustments within the campaign flights and translating learnings for upcoming campaigns
• Experience working across various internal teams (Planning, Account, Creative, Production) to both understand the overall plan/moving pieces and push the work where needed

Preferred

• Retail media exp and influencer program management experience is a plus
• CPG and/or Healthcare experience preferred