Associate Director, Marketing Promotions

Responsibilities

• Lead the development of promotional materials, including print, digital, and field-facing assets, from concept through MLR review, approval, and final production for HCP and patient audiences, working closely with HCP and Patient marketing leads.
• Drive effective rollout of approved promotional tactics to sales teams, in close collaboration with HCP and Patient Marketing leads, Sales, Sales Training, and Commercial Operations.
• Ensure promotional materials effectively translate brand strategy into clear, actionable field tools.
• Lead execution of digital marketing tactics, including email, web, virtual engagement tools, and non-personal promotion.
• Manage media agencies to optimize channel mix, implement tactics, measure performance, and optimize future tactics accordingly across HCP and patient audiences.
• Ensure digital tactics align with brand strategy and compliance requirements.
• Performance & Budget Management.
• In collaboration with insights team, establish, integrate and track KPIs, performance metrics, and ROI for marketing activities.
• Monitor product performance and propose promotional adjustments based on market dynamics.

Requirements

• BS in relevant field, advanced degree preferred.
• Typically 10+ years of experience with 7+ years of experience in biotech or pharmaceutical marketing, preferably in rare disease or cell and gene therapies.
• Demonstrated experience leading promotional material development and MLR review.
• Strong experience managing external agencies (creative, digital, production).
• Experience executing digital and multichannel marketing tactics in a regulated environment.
• Ability to work effectively in a highly cross-functional organization.
• Strong communication and interpersonal skills.
• Highly organized, detail-oriented, and able to manage multiple priorities.
• Product launch experience preferred.
• Strong analytical skills; comfortable navigating complex and ambiguous environments.