Responsibilities

• Proactively partner with internal media buyers and agency partners to strategize, deploy, measure, and refine paid ad campaigns across Amazon (Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP/ STV, etc.) and TikTok Shop (GMV Max).
• Build and maintain relationships with Advertising Account Managers and related personnel at TikTok Shop and Amazon Ads that lead to scaled support and expanded opportunities.
• Build and maintain relationships with agency partners managing elements of day-to-day execution within the TikTok Shop and Amazon Ads ecosystems.
• Build and maintain a test-and-learn agenda with respect to marketplace advertising in collaboration with the Sr. Director of Growth.
• Own and innovate media measurement and results validation relating to marketplace ads investment and its direct impact as well as second-order affects (omnichannel impact).
• Monitor daily spend, revenue, return on ad spend (ROAS), Customer Acquisition Cost (CAC), and related KPIs across both channels to ensure efficient scaling within KPI budgets.
• Ensure paid ad campaigns align seamlessly with organic social, creator content, seasonal promotions, product launches, and other integrated marketing campaigns. Find opportunities to extend marketplace visibility into owned channel (email, SMS, organic social) communications.
• Collaborate with the brand and creative teams on marketplace-specific asset libraries, ensuring each marketplace has on-hand, spec-compliant materials ahead of deadlines.
• Develop creative briefs tailored to each marketplace channel: high-converting, UGC-style vertical videos for TikTok Shop, and clean, infographic-heavy visual assets for Amazon.
• Collaborate with in-house designers and editors, as well as external agencies to produce continuous iterations of main images, A+ Content, and video ad content.

Requirements

• 5+ years of digital marketing experience, with direct, hands-on management of both TikTok Shop Seller Center and absolute requirement and Amazon Seller Central as nice-to-have.
• A combination of agency and brand-side experience is a plus, as is experience with omnichannel brands with strong direct-to-consumer, marketplace, and wholesale/ retail businesses.
• 5+ years of marketplace advertising experience in either or both of TikTok or Amazon Ads.
• Experience managing co-op and trade spend deployment and tracking.
• Ability to multi-task and manage several different projects with strong attention to detail.
• Set and achieve goals, meet deadlines, and pivot strategy as necessary to meet business goals.
• A self-starting attitude, ability to work independently and effectively with little oversight or management.
• Desire to work within a fast-growing brand in a fun and fast-paced environment.
• Proven track record of success in managing profitable revenue growth in marketplace channels.
• Ability to analyze data, consumer trends, and competitive insights to effectively identify opportunity areas for growth.

Benefits

• Medical, dental, and vision insurance coverage
• Employee discounts and perks
• Hybrid office-home schedule (two in-office days per week)
• Flexible paid time off
• Paid maternity/ paternity leave
• 401K, 50% company match up to 7% of salary
• Opportunities for career growth within a rapidly expanding, innovative company