Associate Director, Marketing KOL Engagement

Conshohocken, PA (Hybrid)

$182K/yr – $222K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize HCP engagement and speaker programs, translating field insights into commercial opportunities across advisory boards, KOLs, and cross-functional partnerships.

  • HCP Engagement & Speaker Strategy: lead bureau operations, training, content collaboration, and analytics.
  • Insights to Action: convert field insights into advisory boards and opportunities with Thought Leader Liaison.
  • Cross-Functional Execution: partner with Marketing, Sales, Medical Affairs, Regulatory, and Analytics to ensure compliant, effective programs.

Job Description

Own and optimize HCP engagement and speaker programs, translating field insights into commercial opportunities across advisory boards, KOLs, and cross-functional partnerships.

  • Responsibilities: In concert with Marketing leadership, drive the strategy and execution of HCP engagement and peer-to-peer education initiatives aligned with brand priorities and commercial objectives
  • Responsibilities: In collaboration with cross-functional partners, lead speaker bureau strategy and operations, including speaker engagement, training, program execution, content collaboration, compliance, and performance analytics
  • Responsibilities: Support regional and local congress engagement initiatives, including product theaters, KOL engagement opportunities, and field-facing educational programs
  • Responsibilities: Develop and execute advisory board strategies to generate actionable customer insights and inform brand strategy
  • Responsibilities: Partner closely with the Thought Leader Liaison (TLL) team to translate field insights into meaningful commercial opportunities
  • Responsibilities: Collaborate cross-functionally with HCP Marketing, Sales, Medical Affairs, Regulatory, Legal, Compliance, PRC/MLR, Analytics, and Market Research teams to ensure aligned and compliant execution
  • Responsibilities: Manage agency partners, budgets, timelines, and operational execution with a focus on excellence, agility, and impact
  • Responsibilities: Leverage analytics and customer insights to continuously optimize engagement strategies and program performance
  • Requirements: Bachelor’s degree required; MBA or advanced degree preferred
  • Requirements: 8-10 years of biopharmaceutical commercial and/or marketing experience
  • Requirements: Proven experience leading speaker bureau programs, peer-to-peer education initiatives, advisory boards, and KOL engagement strategies
  • Requirements: Experience supporting specialty product launches within dynamic commercial environments; Subpart H launch experience preferred
  • Requirements: Strong understanding of pharmaceutical promotional regulations and experience operating successfully within regulated environments
  • Requirements: Exceptional strategic thinking, project leadership, communication, and stakeholder management skills
  • Requirements: Demonstrated ability to translate clinical data and customer insights into compelling educational initiatives
  • Requirements: Thrives in fast-paced, entrepreneurial environments with a strong sense of ownership and accountability
  • Requirements: Domestic travel up to 35%, including occasional weekends
  • Requirements: Hybrid role based in Conshohocken, PA or Waltham, MA (3 days onsite weekly)
  • Nice_to_have: MBA or advanced degree preferred
  • Nice_to_have: Experience in liver disease, hepatology, gastroenterology, endocrinology, or related specialty markets preferred

Madrigal Pharmaceuticals

Madrigal is a biopharmaceutical company focused on delivering novel therapeutics for metabolic dysfunction-associated steatohepatitis (MASH), formerly known as nonalcoholic steatohepatitis (NASH), a serious form of fatty liver disease. Left untreated, MASH can lead to progressive liver scarring, cirrhosis, liver failure, liver cancer, need for transplant and premature mortality. Our goal is to halt or reverse liver scarring (fibrosis) and resolve MASH before patients experience the devastating complications of cirrhosis. Learn more about us at www.madrigalpharma.com

Founded in 2016
Conshohocken, Pennsylvania, USA
871 employees (48 in marketing)