Associate Director, Marketing Analytics

Responsibilities

• Own the development of measurement frameworks, learning agendas, and data integration across multiple workstreams for global clients.
• Contextualize and apply data to generate a holistic view of the consumer and inform the development of programs, content, and experiences.
• Apply knowledge of the client and the digital analytics craft to evaluate new data opportunities in the form of new sources, methodologies, technology partnership, client priorities, etc.
• Foster creative thinking around how to use data and how data can solve business challenges in support of marketing and communication activities
• Collaborate with cross-discipline leads in Creative, Channel Strategy, Planning, Paid Media, and Business Intelligence to guide decision-making with technical and non-technical groups.
• Provide day-to-day management and mentorship to a team of analysts on both short and long-term projects.

Requirements

• 6+ years of relevant experience in marketing analytics, or a related field.
• A bachelor's degree or equivalent work experience.

Preferred

• Experience working with integrated marketing and comms tactics (earned, owned, influencer, paid) and developing insights, ideally in a fast-paced client services environment.
• Possess a bachelor or graduate degree from an accredited post-secondary institution.
• Experienced marketing analytics leader with experience onboarding, and developing talent ideally within an advertising agency, consulting, or other client-services environment.
• Expertise in cross-channel performance analytics with technical knowledge of web analytics, organic social analytics, influencer marketing and paid analytics.
• An excellent storyteller and data visualizer with experience in Tableau, CreatorIQ, Brandwatch, Sprinklr/Sprout, Supermetrics, etc. preferred.
• High level understanding of AI landscape with how to apply AI solutions to workstreams being a plus.
• Ability to simultaneously manage multiple deliverables with various stakeholders
• Prospers in a dynamic & fast-paced environment.
• Strong team player who naturally possesses selfless, amicable, and supportive personal characteristics.
• A graduate degree from an accredited post-secondary institution highly preferred

Benefits

• DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
• Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.