Manager, Data Strategy & Analytics

Responsibilities

• Partner with clients and cross-functional internal teams to develop an actionable, data-driven narrative for your clients, grounded in client business reality and brand objectives.
• Support your DS&A leader and work with peers cross-department to contribute to each client’s measurement roadmap.
• Design and execute tests to quantify the impact of marketing campaigns, leveraging advanced statistical techniques, and working with platform partners to fully utilize available technologies (A/B Testing, Brand and Conversion Lift Tests, Geo Experimentation, etc.).
• Develop, manage, and execute against, a queue of custom analyses to uncover insights that support media optimizations and offer strategic recommendations to clients (Lifetime Value & Propensity Modeling, Creative Fatigue, Product-Level Modeling, Audience Segmentation); these will often be developed in clean room environments.
• Utilize your natural curiosity to advance client-specific measurement programs and create new solutions to apply across clients.
• Collaborate with your team to transform complex analytics findings into client-ready narratives.
• Own the full data tech stack for your client teams, ensuring accurate data feeds into automated Kepler tools, our visualization platform, and your own analytics workstreams.
• Grow the collective knowledge of the DS&A department, presenting learnings from your accounts to the rest of the team and providing feedback on department tools and Kepler’s internal technology platform, Kip.
• Become an expert on your clients’ tech stacks, how their data assets work together across platforms, and how to leverage these resources for targeting and measurement.
• Have the opportunity to manage 1 or more Analyst/Senior Analyst, and contribute to overall Kepler culture.

Requirements

• 3-5+ years of experience of working with data for major digital media platforms (e.g. Google Marketing Platform, Meta, LinkedIn, etc.) across a variety of digital channels (Search, Display, Social, Video, and Email)
• Hands-on experience using data clean rooms (like AMC or ADH) for measurement and insights around customer and media efficiency
• Proven success at communicating complex insights and analytics with clients, and establishing direct relationships with client stakeholders
• Experience with advanced analytics and modeling (e.g. forecasting, marketing mix modeling), and the design and execution of media tests (A/B, audience incrementality, geo experiment)
• Comfort with modern marketing data infrastructure (ETL tools, data storage and querying solutions, frontend data visualization platforms), understanding the data’s downstream impact on analytics and insights
• Familiarity of adtech’s influence on targeting and measurement, and how new technologies are shaping the industry
• Appetite for learning new technologies and interest in building solutions with Kepler tools, cross-team collaboration, and AI support
• Experience managing a team of 2+ direct reports
• Excellent listening, written and verbal communication skills
• Effective time management skills – ability to prioritize and meet deadlines and guide your team to do the same

Benefits

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave