Associate Director International Marketing & Publicity

New York, USA (Hybrid)

$95K/yr – $105K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive bold, coordinated international marketing campaigns for 20–30 titles each season, leading cross-functional teams and global events.

  • Own global campaign strategy and cross-region execution for Sourcebooks titles.
  • Must-have: 5–10 years in book publishing marketing or publicity.
  • Standout: Strong cross-cultural communication and project leadership in a global setting.

Job Description

Responsibilities

  • Develop and lead bold, coordinated international marketing and publicity campaigns for 20–30 titles each season.
  • Serve as the central project lead between U.S. marketing teams, International Sales, and global affiliates.
  • Guide author and agent relationships while shaping campaign strategy and execution.
  • Ensure streamlined workflows, coordinated timing, and market-specific best practices across regions.
  • Manage Sourcebooks’ presence at major international book fairs (including booth planning, shipping/logistics, and seasonal catalogs).
  • Represent International Marketing in author and agent meetings.
  • Present at International Sales conferences.
  • Oversee and grow the Sourcebooks International Instagram account.
  • Track and report campaign progress to internal stakeholders and authors, providing clear, contextual insights.
  • Collaborate with Vertical Marketing, Retail Marketing, and International Sales to identify and maximize cross-market opportunities.

Requirements

  • 5–10 years of experience in book publishing (marketing or publicity preferred).
  • Strong organizational skills and exceptional attention to detail.
  • Proven ability to manage multiple projects and priorities in a fast-paced, global environment.
  • Outstanding presentation and cross-cultural communication skills.
  • A proactive, solutions-oriented mindset with strong initiative

Preferred

  • Genuine interest in international publishing and a strong understanding of global market dynamics.

Benefits

  • Medical/Prescription drug insurance
  • Dental
  • Vision
  • Health Care
  • Dependent Care
  • Flexible Spending Account
  • Health Savings Account 401(k)
  • Short and Long-Term Disability Insurance
  • Life/AD&D Insurance
  • generous paid time off
Sourcebooks logo

Sourcebooks

📚 Books change lives. That belief powers everything we do at Sourcebooks, driving innovation and impact for over 500 million readers (and counting!).✨ We’re deeply author-centric, blending creativity, deep insights, and cutting-edge data to elevate author voices and create extraordinary bestsellers across genres—from mysteries and romance, YA and middle grade, to children’s and nonfiction, and more.🏆 Named #2 Most Loved Workplace by Newsweek, a Best Workplace by Inc., and a two-time innovation leader by Fast Company, we embrace a culture rooted in community and collaboration. Our entrepreneurial approach was celebrated by Publishers Weekly as "by far the most successful self-made publisher of the 21st century," and recognized by BISG for redefining what it means to publish books today.🚀 Recognition:💡 Fast Company Most Innovative Companies 2024 (#6 Media)🧡 Best Practice Institute Certified Most Loved Workplace 2024 (#2 in Newsweek)🚀 INC Female Founders 2024 & 2025💡 Fast Company Best Workplaces for Innovators 2023 (#31 of Top 100)🔑 We're committed to expanding readership, amplifying author voices, and pioneering new paths in publishing. Our mission is bold: to create a vibrant future for books by nurturing authors' careers, celebrating libraries and bookstores as essential cultural spaces, and fostering passionate, inclusive reader communities.🌟 Thanks for being part of our story. Let’s discover what’s next together.👉 sourcebooks.com

Founded in 1987
Naperville, Illinois, USA
451 employees (309 in marketing)