Associate Director of Internal Communications - UW Medicine Strategic Communications

Responsibilities

• Internal Communications Strategy and Execution: 55%
• Support the development and implementation of UW Medicine’s internal communications strategies, communications plans and audience engagement initiatives across the organization, entities and operational priorities.
• Develop, write, manage and execute high-quality internal communications content across multiple channels, including intranet stories, executive and leadership messages, newsletters, email campaigns, presentations, talking points and organizational updates.
• Lead and support executive, leadership and employee communications initiatives, and ensure deliverables align with UW Medicine’s mission, values, voice, accessibility standards and inclusive language practices.
• Manage and optimize day-to-day internal communications operations, including communications channels and platforms, editorial calendars, workflows, and review and approval processes.
• Partner cross-functionally with Strategic Communications, HR, IT Services, Compliance, Organizational Development, and other operational leaders to ensure coordinated, accurate and effective employee communications.
• Support communications strategies related to organizational change initiatives, enterprise-wide projects, operational disruptions, and crisis and emergency communications. Integrate change management principles into communications planning and execution. Ensure all content adheres to legal, brand and security guidelines.
• Monitor communications performance metrics, audience engagement data and channel effectiveness, and recommend strategies to improve audience targeting, distribution timeliness, user engagement and overall communications impact.
• Help strengthen internal communications capabilities by developing and supporting content governance, editorial standards, best practices, tools, processes, and continuous improvement initiatives.
• Communications Operations, Intake and Editorial Leadership: 20%

Requirements

• Bachelor’s degree in communications, journalism, public relations or related field
• 5+ years of progressively responsible communications experience, preferably in a large, complex organization, with at least 3 years in a management role leading internal communications strategy and planning
• Demonstrated experience developing and executing internal communications strategies and content
• Exceptional writing, editing and verbal communication skills with strong attention to detail and accuracy
• An authentically and consistently good listener
• Experience managing communications projects, editorial processes and review workflows
• Proven ability to work in a fast-paced, high-change environment, with demonstrated ability to manage multiple projects, priorities and deadlines
• Strong organizational, analytical and project management skills
• Experience supporting executive communications and organizational initiatives
• Strong understanding of digital communications channels, intranet best practices and email communications platforms

Preferred

• Master’s degree in strategic communications, business administration (MBA), public administration (MPA) or related field
• 10+ years of progressively responsible communications experience, with at least 5 years in a management role leading internal communications strategy and planning
• Experience working in a large academic health system, healthcare organization or higher education environment
• Experience supporting communications related to organizational change management initiatives
• Experience managing intranet content strategy or enterprise communications platforms
• Experience collaborating within highly matrixed organizations
• Familiarity with the AP style
• Experience with Simpplr, SharePoint or another content management system .
• Experience with email marketing platform like Marketo or Eloqua

Benefits

• Benefits: For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/