Responsibilities

• Lead, coach, and develop Industry Marketing team members.
• Establish performance expectations, operating rhythms, and quality standards.
• Ensure team priorities align with business priorities and available resources.
• Drive accountability for outcomes, not just activity.
• Build team capabilities in industry expertise, content development, campaign activation, stakeholder management, and AI-enabled ways of working.
• Serve as the primary marketing advisor to the Head of Industries, as well as individual leaders for industries within portfolio.
• Translate industry priorities into actionable marketing strategies and plans.
• Build trusted relationships with Heads of Industry and senior business stakeholders.
• Provide recommendations, insights, and performance updates that support decision-making.
• Ensure industry audiences, insights, proof points, and content are integrated into appropriate campaigns.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 10+ years of B2B marketing experience, preferably within professional services or other consultative environments.
• Experience leading and developing marketing professionals.
• Demonstrated ability to influence senior stakeholders and business leaders.
• Strong strategic planning, prioritization, and decision-making skills.
• Excellent content, messaging, and editorial leadership capabilities.
• Experience managing integrated marketing campaigns and measurable business outcomes.
• Strong proficiency in AI-enabled marketing tools and practices.
• Fluency in all areas of integrated campaigns including social media, paid media, webinars, events, content, web, etc.