Responsibilities

• Develop and own the annual medical vertical marketing plan, aligned with sales targets and product roadmaps.
• Lead integrated, multi-channel campaigns across digital, content, email, paid media, and events to generate and nurture leads at every funnel stage.
• Manage the vertical marketing budget and report on ROI, pipeline contribution, and campaign performance.
• Own tradeshow strategy and execution for key industry events such as MD&M West, AUSA, and GTC DC, from planning through post-show follow-up.
• Build messaging, case studies, solution briefs, and technical content that speaks to medical-device reliability, applicable compliance requirements, and long product lifecycles.
• Partner with Product, Sales, and global marketing teams on product launches, partner co-marketing, and account-based programs.
• Collaborate with Advantech's silicon partners, including NVIDIA, Intel, AMD, and Qualcomm, on joint go-to-market initiatives and co-hosted events.
• Plan and host Advantech's one-day industry conference, from agenda and speaker development through promotion, logistics, and lead follow-up.
• Optimize medical/mission-critical vertical landing pages to grow traffic, engagement, and conversions.
• Track market trends and competitor activity to uncover new opportunities.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent relevant experience.
• 5+ years of B2B marketing experience in high tech, with medical device, healthcare technology, or embedded computing experience strongly preferred.
• Working knowledge of the medical industry landscape, including regulatory considerations and long design-in sales cycles.
• Proven success managing budgets, tradeshows, and multi-channel campaigns from concept to results.
• Hands-on experience with marketing automation (Salesforce Marketing Cloud or similar) and CRM.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proficiency in Microsoft, Adobe, and Google Suites.
• Excellent communication, organization, and project management skills.
• Demonstrated ability to work independently, prioritize multiple projects, and collaborate effectively across teams.
• Ability to travel periodically for industry events, customer meetings, and company activities.

Benefits

• Competitive salary dependent on experience (DOE)
• Winning culture with a friendly, team-oriented environment!
• Generous benefits package, including medical, dental, vision, long-term disability, and life insurance.
• Employee Assistance Program (EAP)
• 401(k) with company match
• Education & personal development reimbursement program
• Generous vacation and paid holidays package
• Company events, and lunches
• Referral Bonus